Panam

Content/Digital Marketing Lead

Content and Digital Marketing

Branding, Marketing and Communication Strategist

Led the development and execution of branding, marketing, and communications strategies.. Managed cross-functional teams to create compelling content and execute high-impact campaigns, optimizing advertising channels.. Conducted in-depth market research, identifying key trends and opportunities that informed strategic decisions and enhanced the organization's competitive positioning.

Marketing and Digital Communications Support

Directed a high-performing team in troubleshooting media-related issues during events, ensuring smooth operations and exceptional audience engagement.. Created and optimized multimedia content to enhance digital engagement.. Optimized the marketing funnel, improving lead generation and customer conversion rates.. Was a part of a team that pioneered an objection handling system.. Co-created a call-centre system.

Social Media Manager

Developed and implemented content strategies across digital platforms.. Collaborated with internal teams to align social media strategies with overall digital marketing efforts.. Utilized performance metrics to continuously refine strategies.