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Panam
Content/Digital Marketing Lead
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Competencies
Demonstrated experience with Digital Marketing & Lead Generation Optimization.
Demonstrated experience with Brand Development & Positioning.
Demonstrated experience with Social Media Analytics & Performance Metrics.
Demonstrated experience with Content Strategy.
Demonstrated experience with Copywriting and Persuasive communication.
Education
Summary
Content/Digital Marketing Lead open to new opportunities
Experience
Content/Digital Marketing Lead
Content and Digital Marketing
Branding, Marketing and Communication Strategist
Led the development and execution of branding, marketing, and communications strategies.. Managed cross-functional teams to create compelling content and execute high-impact campaigns, optimizing advertising channels.. Conducted in-depth market research, identifying key trends and opportunities that informed strategic decisions and enhanced the organization's competitive positioning.
Marketing and Digital Communications Support
Directed a high-performing team in troubleshooting media-related issues during events, ensuring smooth operations and exceptional audience engagement.. Created and optimized multimedia content to enhance digital engagement.. Optimized the marketing funnel, improving lead generation and customer conversion rates.. Was a part of a team that pioneered an objection handling system.. Co-created a call-centre system.
Social Media Manager
Developed and implemented content strategies across digital platforms.. Collaborated with internal teams to align social media strategies with overall digital marketing efforts.. Utilized performance metrics to continuously refine strategies.