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Waniya

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Rawalpindi, Punjab, Pakistan
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Competencias

Digital Marketing Strategy

Demonstrated experience with Digital Marketing Strategy.

Social Media Marketing

Demonstrated experience with Social Media Marketing.

Multi-Brand Management

Demonstrated experience with Multi-Brand Management.

Campaign Planning & Execution

Demonstrated experience with Campaign Planning & Execution.

Brand Governance & Positioning

Demonstrated experience with Brand Governance & Positioning.

Educacion

Media & Communications
INTERNATIONAL ISLAMIC UNIVERSITY
2021 - 2025

Idiomas

Urdu
English

Resumen

Professional profile

Experiencia

Social Media Growth Executive

Bright Ideas Communication
Jul 2026 - Present

Creating, executing, & optimising campaigns for an aesthetic Clinic, Enfield Royal Clinics Islamabad.. Supervising the Social Media Team & Content Creation Team to make sure the content and post copies are rolling out better.. Analysing and researching on competitors.

Head of Media Team - Internship

Yuni Pakistan
Jun 2026 - Jul 2026

Lead the marketing campaigns and supervised the media team.. Wrote scripts and recorded reels for Yuni Pakistan, Yuni Trainings, & Yunity, these were a startup.

Social Media Marketing Expert (Aug 2025-Nov 2025) / Media & Marketing Department Lead (Dec 2025- May 2026)

Flair Group of Companies
Aug 2025 - May 2026

Led digital marketing strategy and content execution for 9 companies: FS Lisbon, FS Dubai, The Counselor, North Face Adventure, Tour Catchers, F&S Global, and MTT, Corneatives, Riviera Resort Naran.. Developed structured social media calendars for The Counselor & North Face Adventure aligned with campaign objectives and brand positioning, and also ran a Meta Ad Campaign for The Counselor for lead generation.. Managed and executed daily short-form video strategy (TikTok & YouTube Shorts) and weekly campaigns across Instagram, Facebook, and LinkedIn for FS Lisbon, FS Dubai, The Counselor, North Face Adventure, and Tour Catchers.. Directed end-to-end content production, including scripting, shooting, editing, podcast production, blog writing, and email marketing content for all the companies.

Internship

Centrum Group of Companies
May 2025 - Jul 2025

Created social media content, including reels, animations, content calendars, and static graphics.. Edited digital marketing materials for Centrum, Mediums, and FEM brands.

Training

Associated Press of Pakistan
Jan 2024 - Apr 2024

Trained in camera handling, TV production, documentary production, and news production.. Produce some shows as a part of the training.. Produced and assisted in directing a documentary on e-smoking.

Internship

Radio Pakistan
Aug 2023 - Sep 2023

Wrote scripts, edited content, and recorded radio program segments.. Produced and recorded two radio features.

Habilidades

Digital Marketing StrategySocial Media MarketingMulti-Brand ManagementCampaign Planning & ExecutionBrand Governance & Positioning
Publicado en CazVid - 24 sept 2026
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