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Waniya
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Competencies
Demonstrated experience with Digital Marketing Strategy.
Demonstrated experience with Social Media Marketing.
Demonstrated experience with Multi-Brand Management.
Demonstrated experience with Campaign Planning & Execution.
Demonstrated experience with Brand Governance & Positioning.
Education
Languages
Summary
Professional profile
Experience
Social Media Growth Executive
Creating, executing, & optimising campaigns for an aesthetic Clinic, Enfield Royal Clinics Islamabad.. Supervising the Social Media Team & Content Creation Team to make sure the content and post copies are rolling out better.. Analysing and researching on competitors.
Head of Media Team - Internship
Lead the marketing campaigns and supervised the media team.. Wrote scripts and recorded reels for Yuni Pakistan, Yuni Trainings, & Yunity, these were a startup.
Social Media Marketing Expert (Aug 2025-Nov 2025) / Media & Marketing Department Lead (Dec 2025- May 2026)
Led digital marketing strategy and content execution for 9 companies: FS Lisbon, FS Dubai, The Counselor, North Face Adventure, Tour Catchers, F&S Global, and MTT, Corneatives, Riviera Resort Naran.. Developed structured social media calendars for The Counselor & North Face Adventure aligned with campaign objectives and brand positioning, and also ran a Meta Ad Campaign for The Counselor for lead generation.. Managed and executed daily short-form video strategy (TikTok & YouTube Shorts) and weekly campaigns across Instagram, Facebook, and LinkedIn for FS Lisbon, FS Dubai, The Counselor, North Face Adventure, and Tour Catchers.. Directed end-to-end content production, including scripting, shooting, editing, podcast production, blog writing, and email marketing content for all the companies.
Internship
Created social media content, including reels, animations, content calendars, and static graphics.. Edited digital marketing materials for Centrum, Mediums, and FEM brands.
Training
Trained in camera handling, TV production, documentary production, and news production.. Produce some shows as a part of the training.. Produced and assisted in directing a documentary on e-smoking.
Internship
Wrote scripts, edited content, and recorded radio program segments.. Produced and recorded two radio features.