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Gretel
Marketing and Operations Professional with 10+ years of diverse industry expertise
Contacto
Competencias
Utilized Salesforce, HubSpot, and other tools for marketing automation, workflow design, and customer management.
Created dashboards, reports, and KPI benchmarks to track performance and support decision-making.
Designed ticket workflows, streamlined processes, and managed stakeholder relationships to improve customer experience.
Managed shipments, negotiated carrier waivers, and worked with IT/TMS providers to reduce delays and costs.
Led marketing campaigns, loyalty programs, and digital content creation to enhance engagement and drive sales.
Educacion
Idiomas
Resumen
Experienced manager with a strong background in marketing automation, supply chain, and customer success. Skilled in leveraging CRM tools, analytics, and stakeholder engagement to optimize workflows and achieve measurable results across industries.
Logros Clave
- Reduced no-shows by 25% through automation at Globe Life Insurance.
- Sustained 84% on-time delivery (vs. 80% KPI) while managing 25–40 weekly shipments at NTG.
- Drove a 12% increase in repeat orders and generated 120 MQLs in 6 months at Epiroc.
Experiencia
MARKETING MANAGER (INDEPENDENT CONTRACTOR)
Reduced no‑shows by 25% through HubSpot lead‑to‑appointment workflow automation., Accelerated agent handoff with redesigned intake and qualification forms., Streamlined content planning via a social media automation grid, ensuring consistent publication.
ACCOUNT COORDINATOR
Sustained 84% on‑time delivery (vs. 80% KPI) managing 25–40 weekly shipments across LTL/FTL., Reduced dispute cycle time 20% with standardized playbooks and evidence packets., Negotiated waivers and pricing adjustments, lowering spend while preserving carrier relationships., Increased transparency...
MARKETING & COMMUNICATIONS SPECIALIST
Drove 12% increase in repeat orders through points‑based loyalty program (35% redemption rate)., Launched 'Second Life' renewal campaign; boosted engagement with interactive customer kits., Reduced time‑to‑first‑order 15% by leading partner onboarding and product walk‑throughs.,...