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Gretel

Marketing and Operations Professional with 10+ years of diverse industry expertise

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Cartagena, Bolívar, Colombia
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Competencies

CRM & Automation ToolsExpert

Utilized Salesforce, HubSpot, and other tools for marketing automation, workflow design, and customer management.

Analytics & ReportingAdvanced

Created dashboards, reports, and KPI benchmarks to track performance and support decision-making.

Customer Success & Process OptimizationAdvanced

Designed ticket workflows, streamlined processes, and managed stakeholder relationships to improve customer experience.

Supply Chain & Logistics ManagementIntermediate

Managed shipments, negotiated carrier waivers, and worked with IT/TMS providers to reduce delays and costs.

Digital Marketing & CampaignsAdvanced

Led marketing campaigns, loyalty programs, and digital content creation to enhance engagement and drive sales.

Education

B.A. IN AUDIOVISUAL COMMUNICATIONS (EXCHANGE)
Universitat Internacional de Catalunya
B.A. IN COMMUNICATIONS & MULTIMEDIA
Universidad de La Sabana,Colombia
DIPLOMA IN DIGITAL MARKETING
Universidad de La Sabana,Colombia

Languages

SpanishNative
EnglishBilingual
FrenchAdvanced

Summary

Experienced manager with a strong background in marketing automation, supply chain, and customer success. Skilled in leveraging CRM tools, analytics, and stakeholder engagement to optimize workflows and achieve measurable results across industries.

Key Achievements

  • Reduced no-shows by 25% through automation at Globe Life Insurance.
  • Sustained 84% on-time delivery (vs. 80% KPI) while managing 25–40 weekly shipments at NTG.
  • Drove a 12% increase in repeat orders and generated 120 MQLs in 6 months at Epiroc.

Experience

MARKETING MANAGER (INDEPENDENT CONTRACTOR)

Globe Life Insurance
April 2024 - Present

Reduced no‑shows by 25% through HubSpot lead‑to‑appointment workflow automation., Accelerated agent handoff with redesigned intake and qualification forms., Streamlined content planning via a social media automation grid, ensuring consistent publication.

ACCOUNT COORDINATOR

Nolan Transportation Group (NTG)
January 2023 - Present

Sustained 84% on‑time delivery (vs. 80% KPI) managing 25–40 weekly shipments across LTL/FTL., Reduced dispute cycle time 20% with standardized playbooks and evidence packets., Negotiated waivers and pricing adjustments, lowering spend while preserving carrier relationships., Increased transparency...

MARKETING & COMMUNICATIONS SPECIALIST

Epiroc
January 2020 - February 2022

Drove 12% increase in repeat orders through points‑based loyalty program (35% redemption rate)., Launched 'Second Life' renewal campaign; boosted engagement with interactive customer kits., Reduced time‑to‑first‑order 15% by leading partner onboarding and product walk‑throughs.,...

Skills

CRM & Automation ToolsAnalytics & ReportingCustomer Success & Process OptimizationSupply Chain & Logistics ManagementDigital Marketing & Campaigns
Published on CazVid - May 17, 2026
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