Ciro

Marketing Chief

Planned and executed an expansion strategy for San Salvador Norte and Chalatenango department. Including promotions for distributors and masons., Launched a strategy for the opening of a distribution center, including advertising in radio, outdoors, content creators and promotions for masons to know the brand., Improved and executed a loyalty plan for distributors, which included POP materials, product demonstrations in wardrobes anniversaries, local celebrations and support for the distributor growth.

Prospection and advice to customers for insurance underwriting., Advised 40 small businesses part of the distribution chain of the phone company Tigo on matters of business management and Digital Marketing., Freelance Content Creation for the digital agency MarkUp.

Marketing and Communications Coordinator

Budgetary follow-up of the yearly Marketing Plan and approved and managed the merchandising storage and distribution, Website and quoting web system administrator, 2% average conversion rate and 8% yearly growth, Editorial coordination for corporate documents production: annual report, company catalog for reinsurance expo, etc., Produced online and offline events in Zoom and Teams in which I oversaw the vendor performance: hotel, camera crew, multimedia team, etc. Also, I drafted the press releases before their final approval, Editor and approver of content calendars and promotion in social media, so that they weren’t in the scope of misleading advertising, as stated by the Consumer Protection Law., I worked as a link with the counterparts for the execution of the Corporate Social Responsibility Program, with these institutions: Pol. Industrial Don Bosco, Comité Olímpico, Orden de Malta, etc.

E-services Analyst

Created an insurance news and innovations weekly bulletin which were distributed for the member of Citibank’s Latin American insurance cluster, Executed online and offline brand activations for employees and sponsorship and acted as a spokesperson of the Company on sports events.

IT Project Manager

Planned on MS Project and managed the implementation of HSBC global solutions for the analysis and building phases for interfaces between the core banking system and third-party-applications of money laundry/fraud detection, staff payroll, branch queue manager, image repository, complaint management, business intelligence, and CRM, offshore developers in Mexico, Argentina, China, India, and Canada.

Project Coordinator

Formulated, managed, and implemented 3 projects for delivering technical assistance on productivity, local and international marketing, design, costing, and business associativity to artisans in rural areas. I had 5 technicians under my supervision., As Alternativa’s project manager, I prepared proposals for funds biddings with Conamype, Fundación Kriete. We were awarded and successfully managed a fund bidding by Conamype, for creating an artisan chain for handcrafts using coconut waste at Isla del Espíritu Santo, Jiquilisco, Usulutan.

Business Management Consulting Practice (Master’s degree graduation project)

Team member of a management consulting project for an Ecuadorian oil company to present operational recommendations to the Holding CEO based on interviews, focus groups, and workshops with corporate employees and the Amazonian Huaorani tribe for developing better community relationships with the community.

IBM Data Science Professional Certificate