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Head – Corporate Business & Regional Coordination at Aarti Steels – West Africa
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Competencies
Proven ability to develop and expand regional markets, including Africa and India, through strategic planning and relationship building.
Extensive experience in building sales channels, managing key accounts, and launching new products across diverse industries.
Skilled in coordinating cross-functional teams and regional operations to achieve organizational objectives.
Exceptional at establishing and maintaining long-term relationships with clients in the hospitality, construction, and manufacturing sectors.
Education
Languages
Summary
Dynamic professional with extensive expertise in regional business development, sales management, and strategic planning across Africa and India. Proven track record in expanding markets, building dealer networks, and managing key client relationships in diverse industries.
Key Achievements
- Led regional operations and managed production and sales for West African division, driving growth and efficiency.
- Developed extensive dealer networks and expanded customer base across multiple countries including Ghana and Ivory Coast.
- Successfully launched new product lines and built logistics strategies to enhance distribution networks.
- Established and maintained key client relationships with major hotel chains and corporate clients across India and Africa.
- Directed pan-India expansion for frozen snack products, securing key clients in the hospitality industry.
Experience
Head – Corporate Business & Regional Coordination
Headed corporate business and coordinated regional operations.. Managed production and sales for the West African division.
Corporate Business Lead
Handled large corporate projects coordinating with Project Managers, consultants, and contractors.. Developed a dealer network for TMT bars & steel products.. Expanded customer base in Greater Accra.. Trained channel partners and participated in international mining exhibitions.. Conducted market and competitor analysis to meet market share metrics.. Closed domestic sales opportunities and mentored teams on sales management.
General Manager – Sales
Developed Sales & Distribution network.. Launched new frozen food products.. Built a logistics strategy.. Managed key accounts with F&B Managers of five-star hotels in India.
General Manager
Managed pan-India expansion and sales of imported frozen snacks.. Introduced TYJ Singapore's product range.. Clientele included J.W. Marriott, Roseate House, Radisson, Taj Group.
Manager – Sales and Market Analyst
Sales Manager in an ISO 9001: 2015 certified conglomerate dealing in construction/building products – such as PE, PVC, PPR pipes, steel rebars, outdoor & indoor plumbing, irrigation, cement, plastic ware, irrigation systems, water management and furniture.. Lead business development and international marketing operations for 100+ customers including large Enterprise Accounts across Uganda and Rwanda region.. Building and maintaining customer relationship by achieving quality/delivery norms.. Single-handedly achieved significant growth in customer base while ensuring top and bottom line profitability.. Developed business plan and executed strategy to expand customer base in Eastern Africa.. Spearheaded pre & post marketing activities for successful launch of new products in global markets.. Successfully planned & organized exhibitions and campaigns across multiple locations in Rwanda.. Handled end to end sales cycles from building business case, value creation, proposal preparation, negotiation, closure, billing and collection.. Accurately forecast and overlook Booking, Billing and Collection figures.. Trained channel partners on sales execution strategy and created programs to drive partner excellence in their respective regions.. Met Revenue targets with qualification to annual award circle.
Store Operations Manager / Marketing Manager
Managed store operations for western garments in Accra.. Established business in Ivory Coast region.
Area Sales Manager
Drove channel and institutional sales in Mumbai and Gujarat.. Met sales targets and developed rapport with buyers.
Marketing Manager
Expanded distribution and dealer channel for Wimpy products in North India.
Sales Manager
Managed North India sales for auto consumables including Golden Cruiser (S-CCI Japan) and Liqui-Moly (Germany).. Established OEM dealer network for Maruti Suzuki.