Roy - Marketing and Sales Executive with 10+ years of digital and trade marketing experience

Implemented and managed digital marketing campaigns across multiple platforms including TikTok and Facebook.

Utilized Salesforce and HubSpot for client tracking, lead generation, and promotion monitoring.

Developed channel-specific trade marketing plans, executed in-store promotions, and used Perfect Store models.

Led sales and leasing initiatives, managed client relationships, and coordinated follow-ups and negotiations.

Created storytelling content, managed social media planning, and hosted live content including TikTok Lives.

Initiated outbound cold calls to prospective tenants, qualifying leads and driving interest in available properties., Built and maintained relationships with clients, scheduled showings, and provided personalized consultations., Negotiated rental agreements and consistently surpassed monthly...

Developed channel-specific Trade Marketing plans (traditional, wholesale, modern trade)., Coordinated ATL/BTL campaigns, product launches, and in-store promotions., Implemented Perfect Store models and performance reports (KPIs)., Executed live digital activations via TikTok Live., Used Salesforce...

Designed and executed marketing plans with profitability analysis., Managed digital campaigns, marketing budget, and corporate communication., Oversaw Trade Marketing and competitor analysis.

Generated $1M in sales within 8 months through strategy and expos., Led digital marketing and real estate client services., Managed Facebook Ads and CRM tools to boost lead conversion.

Created tailored digital marketing strategies., Led social media planning, storytelling, and publication schedules., Managed creative teams and campaign budgets.

Founder of a popular fast-food brand in La Paz., Managed inventory, sales planning, and promotions., Provided executive support, market research, and coordinated campaigns.