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Marketing and Sales Executive with 10+ years of digital and trade marketing experience
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Competencies
Implemented and managed digital marketing campaigns across multiple platforms including TikTok and Facebook.
Utilized Salesforce and HubSpot for client tracking, lead generation, and promotion monitoring.
Developed channel-specific trade marketing plans, executed in-store promotions, and used Perfect Store models.
Led sales and leasing initiatives, managed client relationships, and coordinated follow-ups and negotiations.
Created storytelling content, managed social media planning, and hosted live content including TikTok Lives.
Education
Languages
Summary
Versatile marketing and sales expert with over a decade of success in digital, trade, and strategic marketing across diverse industries including real estate, retail, and food services.
Key Achievements
- Generated $1M in sales within 8 months through strategic initiatives and expos at CASSUR S.R.L.
- Developed and executed marketing plans with profitability analysis as CMO at SOALPRO S.R.L.
- Led digital marketing campaigns, managing budgets and client services across multiple roles, including CCO and Director of Strategy
Experience
Marketing and Sales Executive (Leasing Team)
Initiated outbound cold calls to prospective tenants, qualifying leads and driving interest in available properties., Built and maintained relationships with clients, scheduled showings, and provided personalized consultations., Negotiated rental agreements and consistently surpassed monthly...
Trade Marketing Analyst
Developed channel-specific Trade Marketing plans (traditional, wholesale, modern trade)., Coordinated ATL/BTL campaigns, product launches, and in-store promotions., Implemented Perfect Store models and performance reports (KPIs)., Executed live digital activations via TikTok Live., Used Salesforce...
Chief Marketing Officer (CMO)
Designed and executed marketing plans with profitability analysis., Managed digital campaigns, marketing budget, and corporate communication., Oversaw Trade Marketing and competitor analysis.
Chief Commercial Officer (CCO)
Generated $1M in sales within 8 months through strategy and expos., Led digital marketing and real estate client services., Managed Facebook Ads and CRM tools to boost lead conversion.
Director of Strategy
Created tailored digital marketing strategies., Led social media planning, storytelling, and publication schedules., Managed creative teams and campaign budgets.
Commercial Manager
Founder of a popular fast-food brand in La Paz., Managed inventory, sales planning, and promotions., Provided executive support, market research, and coordinated campaigns.