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General Manager / Country Manager
Experiencia demostrada en P&L Management & Budgeting.
Experiencia demostrada en Commercial Strategy Development.
Experiencia demostrada en B2B Sales & Business Development.
Experiencia demostrada en Import/Export Operations.
Experiencia demostrada en Key Account Management.
General Manager / Country Manager buscando nuevas oportunidades
Full P&L responsibility for a consumer goods import company with peak annual revenue of $6.5M USD — managing commercial strategy, financial performance, budgeting, and operations.. Developed and executed go-to-market strategies for global consumer goods brands in the Mexican market, overseeing end-to-end import/export processes and supplier negotiations.. Managed long-term client and supplier relationships with 5 active national accounts in the manufacturing-for-retail sector, ensuring alignment between global principals and local market execution.
Led a cross-functional team of 29 professionals: 3 Key Account Managers, 1 Field Supervisor, and 25 field promoters.. Managed strategic key accounts across major national retailers: Walmart, Soriana, HEB, Chedraui, Costco, Sam's Club, City Club, La Comer, Oxxo, and Seven Eleven.. Built high-performance teams through structured hiring, training, and development programs, significantly reducing employee turnover.. Developed national distributor networks across Mexico.
Designed and executed a multi-channel commercial strategy covering wholesale, distributor, convenience (Oxxo, 7-Eleven), and key account channels.. Led a regional sales team of 25 professionals across 4 states: Chihuahua, Coahuila, Nuevo León, and Tamaulipas.. Managed key retail accounts: Soriana, City Club, HEB, Alsuper, Merco, and Arteli.. Developed global brands Betty Crocker, Nature Valley, and Häagen-Dazs across Northern Mexico.
Developed Häagen-Dazs in the Food Service channel across Mexico City, Quintana Roo, and Yucatán — growing the active client portfolio from 30 to 300 accounts (10× growth).