Este perfil está escrito em inglês
UX & DIGITAL CONTENT
Demonstrated experience with Figma.
Demonstrated experience with Adobe Illustrator.
Demonstrated experience with After Effects.
Demonstrated experience with Meta Ads Manager.
Demonstrated experience with CapCut.
UX & DIGITAL CONTENT open to new opportunities
Web prototyping in Figma and site development in HubSpot. Information architecture and content hierarchy definition for B2B environments. Interaction metrics analysis to optimize user experience
Information flow management across units: registration, update and case traceability. Personalized user attention based on specific needs (vulnerable populations). Protection questionnaires and sensitive data management with ethical criteria
UX writing and email copy focused on conversion for digital campaigns. B2B and BTL communication flow conceptualization. Direct client presentations and feedback management
Audience definition and monthly strategies oriented toward the target user. Content behavior and metrics analysis to optimize impact. Calendar coordination across multiple accounts and stakeholders
Client coordination: follow-ups, validations and feedback management. Bilingual translation and copywriting; key visual and product catalog review
Developed communication strategies and content for institutional and B2B environments. Produced reports, briefing documents, and stakeholder presentations. Web content architecture and information hierarchy for organizational platforms
Managed communication calendars and coordinated with international collaborators. Produced and distributed content across multiple platforms simultaneously. Monitored and analyzed communication impact to optimize outreach
Coordinated directly with clients: follow-ups, validations, and feedback management. Translated and adapted content bilingually (ES–EN) across multiple organizations
Content production and communication support for civil society organizations
Scriptwriting for brand ads and key-figure interviews. Creative proposals for social media and B2B trade shows. Content performance monitoring to optimize reach & engagement
BTL and B2B campaign conceptualization from brief to client presentation. Copy and scripts for digital assets; UX writing and email copy. Management of content calendars and creative timelines
Monthly content strategies and audience creation in Meta Ads Manager. Ad scriptwriting; editing 31 reels and 31 video stories per month. Production coordination with international collaborators
Campaign proposals for product launches and client presentations. Bilingual copywriting (ES–EN) for TikTok, Reels and Instagram. Trend monitoring, engagement analysis and client coordination
Strategic communication with vulnerable populations. Sensitive information management and risk reporting
Content creation for Juguetón, Gira and Moblart
Hey, like I said previously, there's like the need to actually get into a conversation with the customer every now and then. And, ok, every now and then, there's this angry customer where you actually can't do really anything about it because the case because the procedure has not gone the way they wanted to because they forgot to add something, some information, maybe, because they forgot to add some payment or things were delayed because of something on their side or task couldn't be really done, but not because it was the company's fault, because it was their fault and they're angry now. So whenever you get those type of cases, like I said, empathy is your...
So I needed to usually handle cases like I have quotas to meet, like it was around 30 cases a day, and essentially, every now and then, there comes, I don't know, this type of client or case in that specific scenario where they are not really like that tech savvy, they're a little maybe a little older and they don't really know their ways with their phones or their computers and essentially they need a little bit of help. And then I understand every now and then, people can be a little stressed out because they're not getting, you know, their papers or the information. So it has happened to me that whenever I got those type of clients and the best way for me to turn around the situation and essentially like stir things in a positive way, is to actually talk to them with empathy and understand what's their actual problem. And every now and then you need to guide them throughout procedures and explain them the information and take your time essentially to understand what do they need or what are they not understanding. So yeah.
So this is a tricky one, so essentially, once the idea is approved, every now and then you come up with ideas that need, you know, like the actual storyboard or actual animations beforehand. So once you have these kind of pieces, you can actually send those to the production team. So you kind of have like the main idea for them to actually know what the outcome should look like, but also you really need like a detailed list in all departments of what are like what's needed. If you need an actor, if you need an actress, if you need a location, you need a, I don't know, a car, what type of cameras do you need because then for some specific pieces, you don't need the phone, you actually need to use a camera, and you need a location and everything. So you need to come up with a list and ask for these lists to keep in mind. So you need to essentially like double check and manage um some sort of, let's say, like focused project manager type of role when it comes to these type of pieces. So it's really, really important that the client's needs are met, and you need to ensure that by kind of supervising the whole thing usually, yeah.
I went with a moment where my client needed like to advertise a different product in a specific month. Like it was, let's say, October, we did a nose procedures and then, I don't know, later in December, we needed to advertise lip procedures, and essentially everything was done in social media. And the main idea for us is to come up with the whole month of content a month ahead, and for the very first day of every month, we launch essentially like a trailer for audiences to hype that of what was coming. Like, we treated the account as if it was like a Netflix series of some sort. And we divided the month in straight up advertising pieces, then user-generated content type of pieces, and then like a small intern series in the way of like mimicking, like trying to portray some version of, I don't know, the devil wears Prada inside the company. And the fun type of company, the fun type of real. And it was so interesting, so interesting how the audiences engaged so much in this type of content because we gave them fun, we gave them informational, and we gave them so much hype. And it was, and it was awesome.
So I essentially um managed recently to come up with pretty much a great response to a client relationship since my previous teammate didn't like really handle things in the best possible way, like things didn't feel as smoothly and what I did actually was pretty much stopped everything and revised and had a meeting with him and actually like getting to a conversation where I can empathize what is his expectations of the product which is a landing page, and what is essentially his view of the look and feel and what's the essentially like the main idea of what is the function of the website and everything, which is, like I said, a landing page, but it's pretty much um it's a little complicated since they're like a lawyer firm, essentially. So what I did is to have this conversation with him, and after I shared a benchmark with him. So I made him part of the conversation in the sense of the ideas. So once I got the grasp of what's the goal, what actually he wants for the look and feel and the functionalities, things started running like way more smoothly and way things started to feel like way more easier. So that was amazing, actually.
Hello, my name is Dan Sanchez. I have acquired a lot of experience managing CRM programs or managing customers and essentially clients. I have worked in the UN as a lead and NDA, so I can't disclose like further details, but I used to work with an amount of very cases daily. I had to perform different activities and I have to fulfill quotas in time and time management.
Hello, my name is Esteban. I have a master's degree in UX and UI. I'm a very creative person. I have experience in social media, editing video, and copywriting, but I also have a lot of experience in Figma and UX writing. I am used to work in After Effects, CapCut, Figma, Illustrator, and Photoshop. I'm currently learning more in regarding Adobe.