YR

CRM Specialist (Remote)

Managed end-to-end CRM operations for a high-volume BMW dealership, supporting vehicle acquisition, sales, and customer engagement functions on a fully remote basis.. Utilized HubSpot to track customer interactions, manage marketing campaigns, nurture leads, and maintain detailed contact records across the sales funnel.. Operated DriveCentric (AI-powered automotive CRM) to respond to leads in real time, manage sales pipelines, schedule appointments, send personalized video and text communications, and monitor deal progression from inquiry to delivery.. Leveraged SKAIVISION computer vision AI platform to support vehicle arrival detection, license plate recognition, real-time lot visibility, and operational alerts that improved service and acquisition workflows.. Managed vehicle inventory and market analysis using vAuto, applying live market data to support pricing decisions, inventory optimization, appraisal processes, and competitive positioning of vehicles.. Improved lead response consistency and follow-up discipline by configuring automated workflows and ensuring timely engagement across all digital channels.. Generated and analyzed CRM reports to identify bottlenecks, measure conversion rates, and provide actionable insights to sales and acquisition leadership.. Collaborated remotely with sales, BDC, and management teams to align CRM data with vehicle acquisition goals and customer experience standards.. Maintained data integrity across multiple platforms, ensuring accurate customer profiles, vehicle records, and activity histories for seamless handoffs between teams.