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Nidia

Digital Media Buyer with 5+ years in advertising and social media

Contacto

Managua, Managua Department, Nicaragua
Disponible en CazVid
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Competencias

Advertising PlatformsAdvanced

Proficient in managing campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and Programmatic platforms to meet client objectives.

Social Media ManagementIntermediate

Experienced in creating content plans, managing digital communities, and tracking analytics for social networks.

Campaign Analysis & OptimizationAdvanced

Skilled in analyzing KPIs, adjusting strategies, and reporting campaign results to improve effectiveness.

Content Creation & ProgrammingIntermediate

Capable of developing content strategies and programming social media content for brands.

Software & ToolsIntermediate

Experienced in using SPSS (basic), MS Office, Google Suite, Canva Pro, Illustrator, Meta Suite, LinkedIn Suite, and CRM systems.

Educacion

BACHELOR OF MARKETING AND ADVERTISING
Universidad Centroamericana
Completed 2021

Idiomas

Ingles

Resumen

Experienced in developing and executing digital advertising strategies across various platforms, managing social media communities, and analyzing campaign performance.

Logros Clave

  • Developed advertising strategies across multiple platforms including Meta, Google, LinkedIn, TikTok, and Programmatic channels.
  • Managed digital communities and created content for social networks, enhancing engagement.
  • Produced monthly reports analyzing campaign KPIs and optimized campaigns for improved performance.

Experiencia

DIGITAL MEDIA BUYER

CCCP - McCann
February 2024 - Current

Elaboration of advertising strategies according to the client's objectives, on platforms such as Meta, Google, LinkedIn ads, Tiktok ads and Programatics., Audience creation and optimization., Follow-up and optimization of guidelines., Analysis of the results of advertising campaigns and KPIS., Monthly report writing.

DIGITAL MEDIA PLANNER - CONTENT CREATOR

Agencia 7 creativa
January 2023 - January 2024

Elaboration of advertising strategies according to the client's objectives., Audience creation and optimization., Follow-up and optimization of guidelines., Analysis of the results of advertising campaigns and KPIS., Drafting of monthly reports., Content programming for social networks and management of the brands' digital community.

FREELANCE - SOCIAL MEDIA MANAGER

Grupo Zablah
August 2022 - December 2022

Elaboration of advertising strategies according to the client's objectives., Audience creation and optimization., Follow-up and optimization of campaigns., Analysis of the results of advertising campaigns and KPIS., Creation of content for social networks., Monthly report writing.

DIGITAL MEDIA PLANNER Jr. COMMUNITY MANAGER

Sherpads
February 2022 - May 2022

Brand digital community management., Content programming., Customer service / CRM lead management., Creation of guidelines (Facebook Ads and Google)., Identification and analysis of KPIS., Creation of monthly reports on the performance of communication efforts in networks.

COMMUNITY MANAGER / CONTENT MANAGER

Sherpads
September 2021 - December 2021

Creation of content plans for social networks., Facebook Ads and Instagram campaigns., Tracking and monitoring of metrics and analytics., Digital community management.

Habilidades

Advertising PlatformsSocial Media ManagementCampaign Analysis & OptimizationContent Creation & ProgrammingSoftware & Tools
Publicado en CazVid - 3 jul 2025
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