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Full-Time Social Media Coordinator in-House
Demonstrated experience with Social Media Account Management & Coordination.
Demonstrated experience with Content Strategy & Digital Storytelling.
Demonstrated experience with Social Media Copywriting.
Demonstrated experience with Short-Form Video Content.
Demonstrated experience with Brand & Institutional Communication.
Full-Time Social Media Coordinator in-House open to new opportunities
Created, coordinated and scheduled platform-specific content across Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts and X to strengthen brand visibility and audience engagement.. Supported the planning and execution of marketing campaigns, using social media trends, audience behaviour and performance insights to inform content strategies.. Produced caption copy, social media posters, graphics, short-form videos and AI-assisted multimedia content using Canva, CapCut Pro and InShot.. Conducted social listening by monitoring relevant conversations, trends and industry articles on LinkedIn.. Managed Facebook community interactions, responded to enquiries and maintained a positive online presence.. Tracked and analysed social media performance using Meta Business Suite, Meltwater and Excel, compiling daily, weekly and monthly reports to monitor key performance indicators and inform content decisions.. Collaborated with content creators and colleagues, and provided social media training to fellow staff members.. Contributed to the submission of three Marketing Advancement and Communication in Education (MACE) entries for the department.
Created a communication strategy and campaign to tell the story of a residence located on the South campus.. Used interviewing and writing, social media, short-form documentaries, podcasting and photography to communicate social justice.
Founded and managed the Kovsie Cheerleading Instagram page from inception, establishing its digital presence and building brand awareness for a newly formed university organization.. Developed and executed content strategies, attended and covered events, and collaborated with team members and senior leadership to create engaging, consistent, and audience-focused content.