Maximiliano

Art Director / Head of Design

Managed and mentored a design team comprising two junior designers, one senior designer, and one motion graphics designer, providing creative direction, feedback, and support across multiple digital products.. Established Figma workflows, design systems, prototyping, and reusable components to accelerate product launches.. Led the end-to-end design of the Certificates.dev ecosystem, including examination platforms, training experiences, landing pages, and certification products.. Developed brand identities, digital assets, and print materials for Vue School, Mastering Nuxt, Mastering Pinia, Unlearn, AIDD, InstantDev, and Vue Bundle.. Created visual campaigns for Nuxt Nation and Frontend Nation, online events attracting more than 6,000 attendees.. Researched, evaluated, and integrated generative AI tools, including ChatGPT and Claude, into design workflows to enhance ideation, content development, and production efficiency.. Designed a wide range of print-ready materials, email marketing assets, Amazon product listing graphics, and paid advertising creative for Meta Ads and Google Ads.. Partnered with product, marketing, and engineering teams to prioritize design initiatives, translate business goals into scalable solutions, and ensure consistent execution across the BitterBrains product ecosystem.