Fran

Design and elaboration of instagram and linkedin posts.. Elaboration and writing of written content in the posts.. Researching target audience interests and staying current with trends

UI/UX Designer

Owned the end-to-end UI/UX design process for a SaaS recruitment platform, from product requirements to final UI delivery.. Designed and documented a scalable Design System (components, typography, colors, spacing) with Tailwind specifications.. Created user flows and high-fidelity mockups for two core roles: Job Seekers and Hiring Managers (primary revenue role).. Designed free and paid features, including pricing flows and conversion-focused UI.. Conducted A/B testing and UX audits on desktop and legacy versions, identifying critical usability issues affecting user retention.. Improved Figma organization and component scalability for long-term product growth.. Collaborated with marketing teams on Google Ads creatives and designed LinkedIn visual assets for branding and campaigns.

Content Designer / Visual Designer

Designed visual content for Instagram and LinkedIn.. Created written and visual content aligned with branding and engagement goals.. Researched audience interests and digital trends to support content strategy.

UI/UX Designer

Designed web and mobile interfaces for startups and digital products.. Created user flows, wireframes, mockups, and interactive prototypes using Figma.. Developed landing pages and MVP designs focused on clarity, usability, and modern UI standards.

UI/UX Designer

Worked in the digital product team alongside developers on CRM and ERP SaaS platforms.. Designed user-friendly and modern UI solutions for internal and customer-facing products.. Conducted user interviews and gathered insights to adapt interfaces to real user needs.. Proposed UI improvements to increase usability, clarity, and customer engagement.. Delivered design proposals aligned with both business goals and user experience best practices.. Collaborated with developers and product stakeholders to ensure smooth design handoff and implementation.