Perfil profesional
Founder and director of commercial transformation initiatives.. Led the design and implementation of growth systems integrating marketing, sales, CRM, and automation for FMCG, pharma, hospitals, and e-commerce companies.. Implemented Go High Level as a central CRM, automated WhatsApp, email, and SMS workflows, integrated conversational AI, and designed executive dashboards for C-level decision-making.
Defined and led regional marketing strategies focused on ROI and KPI performance.. Supervised brand positioning, multichannel campaigns, product launches, pricing, forecasting, and cross-functional coordination across 14 countries.