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Daniela

Project Manager & Moderator

Contacto

Santiago de Querétaro, Querétaro, Mexico
Disponible en CazVid
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Competencias

End-to-end Project Delivery

Experiencia demostrada en End-to-end Project Delivery.

International / Multi-market Research

Experiencia demostrada en International / Multi-market Research.

Client Relations & Status Reporting

Experiencia demostrada en Client Relations & Status Reporting.

Qualitative & Quantitative Fieldwork

Experiencia demostrada en Qualitative & Quantitative Fieldwork.

Recruitment & Screener Review

Experiencia demostrada en Recruitment & Screener Review.

Educación

B.A., Marketing
Universidad del Valle de México
2013 - 2017
B.A., Psychology
Universidad del Valle de México
2019 - 2022

Idiomas

SpanishNativo
EnglishProficient
FrenchPrincipiante

Resumen

Project Manager & Moderator buscando nuevas oportunidades

Experiencia

Project Manager & Moderator

Freelance
Jul 2025 - Presente

Coordinate qualitative and quantitative market research projects across pharmaceutical, animal health, automotive, food and consumer industries, working with clients and research teams.. Moderate in-depth interviews (IDIs), focus groups and online qualitative sessions with healthcare professionals, patients, consumers and B2B participants.. Review screeners, recruitment criteria and quotas to support participant quality, fieldwork compliance and study requirements.. Analyze findings and prepare client-ready reports and executive summaries with actionable recommendations.. Collaborate with clients and project teams to refine study design, fieldwork execution and operational processes.

Senior Project Manager

OnTarget LATAM Market Research
Nov 2021 - Jul 2025

Managed end-to-end qualitative and quantitative research projects across LATAM for healthcare, pharmaceutical, consumer goods, financial services, technology and other clients.. Served as a key client contact, translating objectives and specifications into execution plans, leading ongoing status communication and resolving delivery issues.. Oversaw concurrent project schedules, budgets, resources, recruitment progress, sample quotas, data quality and fieldwork risks.. Coordinated international vendors, recruiters, moderators, translators and fieldwork suppliers across markets and cultures.. Managed IDIs, focus groups, online communities and quantitative surveys, including healthcare research with patients, HCPs and caregivers.. Worked cross-functionally with operations, research, client services and data processing teams to ensure timely, high-quality delivery and improve workflows.

Team Leader & Market Research Analyst

INMO100 Market Research for Real Estate
Mar 2019 - Nov 2021

Led and trained analyst and mystery shopper teams, monitoring project execution, deadlines, data collection and client expectations.. Oversaw databases and quality control procedures to improve accuracy, consistency and reporting.. Developed benchmarking tools and performance metrics and collaborated with Sales on client opportunities.

Market Strategist

Ezqualo Laboratorio Creativo
May 2018 - Sep 2018

Conducted competitor pricing and promotional research; produced weekly benchmarking reports and supported digital campaigns for pharmaceutical and industrial clients.

Product Manager Intern

OCC Mundial
Jul 2017 - Ene 2018

Supported implementation of the OCC Education database, profile content development and project administration.

Market Research Intern

Tendencia IM
Ene 2017 - May 2017

Monitored mystery shopper data and administered telephone and in-person surveys.

Habilidades

End-to-end Project DeliveryInternational / Multi-market ResearchClient Relations & Status ReportingQualitative & Quantitative FieldworkRecruitment & Screener Review
Publicado en CazVid - 21 oct 2026
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