Catalina is a dedicated professional with extensive experience in QA, business analysis, and digital platform delivery across finance, retail, and media sectors. Skilled in process mapping, stakeholder engagement, and Agile practices, she drives successful transformation projects.
Expertise in collecting and analyzing stakeholder needs through workshops to define clear project requirements.
Proficient in visualizing and documenting complex business workflows to support transformation initiatives.
Skilled at collaborating with multidisciplinary teams to align project goals with business objectives.
Extensive experience leading QA strategies, UAT coordination, and validation processes for digital platforms.
Sephora UK
Led QA strategy and business analysis support for a high-traffic digital commerce platform with 600K+ monthly downloads, collaborating closely with product, engineering, and architecture teams.. Facilitated requirements clarification workshops with business stakeholders and product owners.. Collaborated with Solution Architects to visualize and document solution approaches for new platform capabilities.. Translated complex product requirements into process flows, user stories, and functional documentation.. Led Show & Tell sprint demos to communicate progress and validate new features with stakeholders.. Coordinated UAT planning, execution, and stakeholder sign-off across cross-functional teams.. Conducted impact analysis on new product features affecting customer journeys and revenue flows.
Argus Media
Played a key role in a global CRM transformation involving Salesforce and Oracle NetSuite, supporting the migration and validation of business processes across international teams.. Worked with business stakeholders to gather and document requirements for Salesforce-based workflows.. Supported architecture teams by mapping business processes and defining integration points between Salesforce and ERP systems.. Managed requirement traceability across Jira and Confluence to ensure alignment with sprint objectives.. Facilitated UAT cycles and business validation for financial and operational workflows.. Conducted API validation and integration verification for Salesforce data exchanges and REST services.
BA (Hons)
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Strong background in applying Agile practices to enhance project delivery and team collaboration.
Barclays Technology Centre (UK)
Supported the delivery of digital banking platforms serving 8M+ customers, working within highly regulated financial services environments.. Worked closely with product managers and stakeholders to clarify requirements and support Agile delivery cycles.. Managed defect governance and issue triage within Jira, ensuring rapid resolution across distributed teams.. Supported UAT validation and regression analysis for major mobile banking releases.. Contributed to improving traceability between business requirements, testing coverage, and sprint delivery.
TalkTalk / Pega Systems
Analyzed and mapped end-to-end operational workflows and system integrations within customer fulfilment platforms.. Documented business processes and system workflows for platform modernization initiatives.. Validated data mappings and system integrations across legacy and modern platforms.. Supported Agile teams with functional analysis, testing coordination, and issue resolution.
