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vishaka
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Education
Summary
Professional profile
Experience
Community Marketing Executive
Manage and grow a portfolio of business accounts, serving as a primary point of contact and building long-term client relationships focused on satisfaction, engagement, and retention.. Identify client needs and recommend tailored sponsorship and advertising solutions, helping businesses increase their visibility, reach, and engagement.. Lead virtual onboarding and training for new and existing BBB members, helping clients maximize their BBB membership, business profile, review tools, and available marketing resources.. Manage and optimize digital advertising campaigns across BBB.org, Facebook, and Google Ads, monitoring performance and making adjustments to maximize client reach and engagement.. Identify and develop opportunities within existing accounts, using a consultative approach to expand client engagement and generate additional revenue.. Generate and upload targeted leads for sponsorship and retention teams, leveraging available data to support business development and account growth initiatives.. Collaborate on departmental projects and initiatives designed to improve operational efficiency, client experience, and overall team effectiveness.
Business Relations Representative
Generated and qualified a high volume of sales opportunities through 100+ daily outbound calls, warm leads, self-sourced prospects, and inbound inquiries.. Maintained one of the department's highest closing rates by using a consultative approach to identify business needs, build rapport with decision-makers, and communicate the value of BBB Accreditation.
National Sales
Managed distributor relationships across assigned markets, working with management and sales teams to support sales growth, strengthen partnerships, and achieve business objectives.. Analyzed sales performance and collaborated with distributor partners to establish growth targets, monitor results, and identify opportunities for increased sales.. Worked cross-functionally with operations and marketing on pricing, inventory, purchase orders, and promotional initiatives to support sales execution and customer needs.
Portfolio Manager
Managed a portfolio of international wine brands generating approximately $5 million in annual revenue, overseeing supplier relationships, business strategy, performance, and growth across the Arizona market.. Developed and maintained strategic relationships with global supplier partners, serving as a primary point of contact and aligning supplier objectives with local sales strategies.. Drove year-over-year revenue growth by establishing sales goals, analyzing performance, identifying market opportunities, and developing strategies to increase sales and distribution.. Monitored supplier performance against annual goals, evaluating results and implementing strategies to improve execution and maximize revenue.. Led supplier business planning and execution, coordinating with sales, marketing, and operations teams to ensure strategic objectives were achieved.. Equipped sales teams with pricing, product knowledge, sales tools, and resources to effectively sell and grow assigned brands.. Managed pricing, costs, discounts, freight, and target retail information to support profitable sales and accurate financial reporting.. Provided leadership and mentorship to sales personnel, supporting team development, communication, and execution of portfolio strategies.
Sales Representative, On Premise
Managed and grew a portfolio of on-premise accounts, developing long-term relationships with restaurant and hospitality buyers through consultative selling, product expertise, and personalized service.. Served as a trusted consultant to buyers, using extensive wine knowledge to identify products aligned with customer needs while increasing sales and growing existing business.. Managed the full sales cycle, including prospecting, cold calling, relationship development, presentations/tastings, negotiating, and order management.