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Social Media Specialist
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Competencies
Experiencia demostrada en Digital Marketing & Communications.
Experiencia demostrada en Content Strategy & Editorial Planning.
Experiencia demostrada en Copywriting, Storytelling & Brand Voice.
Experiencia demostrada en Social Media & Community Management.
Experiencia demostrada en Short-Form Video, Reels & TikTok.
Education
Languages
Summary
Social Media Specialist buscando nuevas oportunidades
Experience
Social Media Specialist
Developed social media strategies and content for multiple professional-services accounts, aligning messaging and formats with client goals and audience needs.. Wrote captions and promotional copy, coordinated content delivery, and managed editorial calendars and approval workflows.. Monitored social media performance and prepared insights to support reporting and content optimization.. Managed client feedback and deadlines, keeping production and publishing workflows organized and on schedule.. Used SocialPilot to organize content calendars and prepare posts for publishing.
Owner & Digital Content Lead
Lead digital content and social media for a Colombian dress-rental business, developing brand messaging and promotional campaigns across Instagram and TikTok.. Plan, shoot, and edit photography and short-form videos, including Reels and TikTok content, to showcase Colombian designers and circular fashion.. Create copy and visual assets, support e-commerce content, and monitor social and advertising performance.. Coordinate customer service, showroom appointments, and at-home try-on experiences, connecting digital marketing with the customer journey.
Social Media & Digital Content Assistant
Created Instagram and TikTok content for a Miami-based engagement-ring company, supporting brand awareness and social selling.. Developed website and social media copy and adapted messaging to the brand’s products and target audience.. Supported Google Ads activities and reviewed digital performance to inform content decisions.
Communications Assistant
Supported communications for an institutional project connected to Colombia’s Ministry of Agriculture.. Created social media and promotional materials, drafted press releases, and coordinated outreach with television, print, and digital media.. Produced photography and video edits, conducted interviews, and monitored media coverage and social media activity.
Internal Communications
Created internal communication materials for digital and print channels, including intranet content, bulletin boards, and employee announcements.. Collaborated with Human Resources on communication initiatives and employee events designed to strengthen internal culture.
Communications Assistant & Community Manager
Developed and published content for the “Las Letras Van Por Colombia” project across Facebook, Twitter, and Instagram.. Created internal communications to keep employees informed and support engagement.
Journalism Intern
Transcribed community interviews, wrote journalistic articles, and supported local communications.. Assisted with photography and video production.