Rebeca - Marketing Consultant | Independent Strategic Growth Vision

Experiencia demostrada en Brand Equity.

Experiencia demostrada en P&L Management.

Experiencia demostrada en Consumer Insights.

Experiencia demostrada en Shopper Marketing.

Experiencia demostrada en Innovation.

Comprehensive management of marketing strategic initiatives, coordinating the planning, execution, and monitoring of strategies for diverse clients.. Development and implementation of marketing and omnichannel communication strategies aligned with the commercial goals of each business.. Coordination with creative agencies, suppliers, distributors, and other strategic partners to ensure an efficient execution of strategic initiatives.. Consulting in marketing processes, identifying optimization opportunities to improve commercial execution, communication, and operational efficiency.. Monitoring of performance indicators (KPIs) and preparation of recommendations for the continuous improvement of implemented strategies.

Led the digital marketing and content strategy for multiple brands, defining portfolio roles and avoiding cross-category cannibalization.. Managed annual communication, media, and activation plans, ensuring brand consistency across all channels (owned, earned, and paid).. Established KPIs per category; optimized digital campaigns achieving +25% in CTR and a -20% reduction in CPA.. Coordinated cross-functional teams, suppliers, and creative agencies, ensuring operational efficiency and budget compliance.. Monitored market trends and consumer behavior to strengthen commercial strategies for client brands.. Developed omnichannel content grids tailored to different audiences, channels, and business goals.

Managed L'Oréal's brand portfolio in Central America, regionalizing and tropicalizing global campaigns.. Analyzed sales indicators and KPIs, implementing structural improvements that contributed to a +15% growth in strategic categories.. Coordinated with regional distributors to ensure the execution of trade marketing strategies and the alignment of commercial goals.. Led the production and execution of BTL activations, promotions, and omnichannel points of sale, ensuring absolute brand identity consistency.. Managed contractual documentation and audits with suppliers, agencies, and distributors.. Contributed to the innovation pipeline by identifying market opportunities and adapting strategies to shopper behavior.

Monitored and analyzed campaign KPIs, generating insights for the continuous optimization of brand strategies across the CAC region.. Supported the execution of omnichannel strategies in multiple concurrent markets, collaborating with internal teams and regional/global stakeholders.. Managed communication material development and content for owned channels, researching market trends to identify competitive advantages.. Organized and supervised marketing budgets; managed comprehensive logistics for high-visibility corporate congresses and events (remote and in-person).

Executed digital marketing and communication initiatives within the pharmaceutical sector, working with cross-functional teams to safeguard brand consistency.. Monitored and analyzed performance KPIs, contributing directly to the optimization of integrated performance-oriented campaigns.. Designed the implementation of omnichannel strategies aligned with strict global industry standards.