Profesional en investigación de mercado y consumer insights, con experiencia en gestión de proyectos y análisis de datos para sectores FMCG, finanzas y seguros. En constante aprendizaje en marketing digital.
Experto en diseñar y dirigir estudios cualitativos y cuantitativos para comprender el comportamiento del consumidor.
Capaz de procesar, validar y interpretar grandes volúmenes de datos para extraer insights relevantes.
Hábil en coordinar y ejecutar investigaciones de principio a fin, asegurando entregas en tiempo y forma.
Capacidad para preparar informes claros y persuasivos que facilitan decisiones estratégicas.
NB Marketing Digital
Conduct market research to identify consumer behaviors, needs, and business opportunities.. Integrate digital campaign data, online trends, and consumer behavior insights to complement traditional research methodologies.. Develop evidence-based strategic recommendations for clients across multiple industries.. Leverage AI-powered tools to enhance research processes, streamline data analysis, synthesize information, and improve reporting efficiency.
Kantar Insights Argentina
Managed end-to-end market research projects for clients in the FMCG, financial services, and insurance sectors.. Designed research methodologies, questionnaires, and project approaches tailored to client objectives.. Coordinated qualitative and quantitative research projects from planning through final delivery.. Analyzed research findings and translated complex data into actionable business insights.. Presented strategic recommendations and key findings to clients and cross-functional teams.
Sondeo JD
Supported market research projects across the automotive, agribusiness, and media industries.. Conducted in-depth interviews and qualitative analysis.. Processed quantitative data and prepared research reports.. Identified consumer behavior patterns and business opportunities through data analysis.
Periodista
Realizador Audiovisual
Digital Marketing Specialist
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GfK Argentina
Supported the execution of market research projects.. Processed, validated, and managed research databases.. Prepared client reports and presentations.. Coordinated operational aspects of research studies and monitored project deliverables.
