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Mauricio
Senior Brand Manager
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Competencies
Experiencia demostrada en Microsoft Office Suite.
Experiencia demostrada en Adobe Photoshop.
Experiencia demostrada en Google Workspace.
Experiencia demostrada en Leading generative AI tools for research, planning, documentation, and workflow support.
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Summary
Senior Brand Manager buscando nuevas oportunidades
Experience
Project Manager
Managed regional marketing and B2B projects for clients including Valvoline International and Abbott Medical, coordinating trade-marketing initiatives, brand activations, corporate programs, and event-based projects across Mexico, Central America, and the Caribbean.. Managed the full project lifecycle from brief analysis, scope definition, proposals and budgeting through vendor sourcing and negotiation, financial and administrative follow-up, stakeholder coordination, execution, and project closeout.
Creative Director | Live Events & Experiences
Launched and led the LiveXperience department at Costa Rica's largest convention center, developing a new project offering.. Managed the development and delivery of 150+ projects annually across corporate meetings, congresses, conventions, trade shows, brand experiences, festivals, and entertainment initiatives, balancing concurrent timelines, stakeholders, resources, and deliverables.. Led cross-functional teams across creative, production, technical, operations, and artistic departments, coordinating project requirements and maintaining alignment from proposal development through final delivery.. Managed projects for global and regional organizations including Abbott, Accenture, Holcim, Grupo Purdy, Dos Pinos, McKinsey, Pfizer, HP, Intel, Davivienda, the Presidency of Costa Rica, CCSS, PROCOMER, and INA.. Developed and coordinated proposals for major public and entertainment projects, aligning creative concepts with operational requirements, feasibility, timelines, and stakeholder expectations.
General Producer
Led both editions of Central America and the Caribbean's largest international high-fashion model scouting project, managing a week-long program with 10 leading international agencies and more than 3,000 participants.. Coordinated international stakeholders, participant processes, schedules, operational requirements, and performance tracking across a multi-country project.. Led commercial planning and partnership development, securing sponsorships and strategic alliances with organizations including Hilton Hotels, Portafolio Inmobiliario, Grupo Purdy, Museo de Arte Costarricense, and Heineken, while coordinating institutional requirements for the Declaration of Cultural Interest from Costa Rica's Ministerio de Cultura y Juventud.
Project Manager
Coordinated multiple large-scale consumer projects, overseeing operational planning, team assignments, timelines, venue requirements, and field execution for a portfolio including Oktoberfest Costa Rica, Wine Fest, and the World BBQ Championship.. Managed team workflows and communication across clients, vendors, sponsors, venues, and internal staff, maintaining visibility over responsibilities, operational requirements, and execution priorities.. Designed and implemented operational procedures and tracking systems that standardized logistics and human resources workflows, improving consistency and coordination across the company's project portfolio.
Talent Project Manager
Managed international talent projects and bookings for fashion campaigns across Europe, coordinating clients, agencies, talent, schedules, and operational requirements for brands including Zara, Bershka, Stradivarius, Pull & Bear, Mango, Balenciaga, and Fendi.. Coordinated work permits, international travel, accommodation, schedules, and cross-border logistics to ensure timely project delivery and execution of assignments across the Schengen territory.. Managed casting operations, talent contracts, client communications, and selection processes, ensuring clear coordination and follow-up between agencies, clients, and talent across concurrent projects.
General Manager
Designed and implemented the operational structure for a multi-business creative company integrating five business units, developing processes, manuals, workflows, and tracking systems to standardize project and daily operations.. Managed administrative and operational activities across the company's headquarters, coordinating teams, marketing projects, digital campaigns, client requirements, vendors, and internal resources.
Production Assistant and International Guest Relations
Supported the coordination of national cultural projects including the Costa Rica Festival Internacional de Cine (CRFIC), Festival Internacional de Danza (FID), and Encuentro Nacional de Teatro (ENT), managing logistics, documentation, schedules, and communication across multidisciplinary teams.. Coordinated international guest requirements including travel, accommodation, transportation, schedules, protocol, and stakeholder communication throughout their participation in institutional projects.