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Market Research Manager with 10+ years of experience in B2B/B2C research
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Competencies
Expertise in designing, executing, and analyzing B2B and B2C research projects across various industries.
Led multiple research projects from proposal to report delivery, ensuring timely and within-budget execution.
Performed complex data processing and analysis to generate strategic insights and actionable recommendations.
Worked closely with clients to define objectives, optimize methodologies, and deliver tailored research solutions.
Managed research teams, overseeing workload, professional development, and project execution.
Education
Languages
Summary
Versatile market researcher with over a decade of experience leading end-to-end projects for Fortune 500 clients and industry associations. Skilled in research design, analysis, stakeholder management, and process optimization.
Key Achievements
- Led comprehensive market research projects for major clients like Disney, Apple, and Starbucks, managing end-to-end processes.
- Managed a research team at New Hope Network, improving internal processes and supporting strategic insights for industry clients.
- Directed market research efforts at SEMA, delivering actionable insights that supported a $50+ billion industry and generating over $2M cost savings through reporting programs.
Experience
Market Research and Project Management Consultant
Providing contract/project work to both agency and client-side market research teams, ranging from expert consulting/support to end-to-end project leadership, including: Project scoping, design, and pricing., Expert guidance on refining and optimizing project objectives, survey instruments, and...
Director, Custom Market Research
Led the custom market research efforts of an in-house boutique agency., Conducted B2B and B2C research on behalf of industry clients, other teams within the company, and sister brands within the Informa (parent company) network of businesses., Managed a small team of veteran market researchers,...
Market Research Manager
Provided end-to-end management of both in-house and outsourced, B2B and B2C market research for both internal use and public distribution/sale., Led DIY and outsourced market research projects aimed at improving the strategic decision-making of both the association and the $50+ billion industry it...
Research Manager
Provided research design, QA, analysis, and reporting for a range of B2B and B2C clients, in a spread of industry verticals, for both qual and quant projects., Managed and executed custom market research projects for national and multinational clients, such as Disney, Apple, Starbucks, and...