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Martin
Community Manager
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Competencies
Demonstrated experience with Meta Ads.
Demonstrated experience with Google Ads.
Demonstrated experience with TikTok Ads.
Demonstrated experience with Social Media Strategy.
Demonstrated experience with Community Management.
Education
Languages
Summary
Community Manager open to new opportunities
Experience
COMMUNITY MANAGER
Managed social media for five brands—Toscana, Toscana Costa Rica, Mister Oil, Bolonia and Verde Pamba—across Instagram, Facebook, TikTok and YouTube, coordinating approximately 50 monthly posts.. Developed content calendars, captions and calls to action, adapting tone, formats and messaging to each brand’s audience and communication goals.. Coordinated briefs and creative deliverables with the design team, reviewed content and maintained editorial schedules and brand consistency.. Monitored reach, engagement, clicks and conversions; reviewed campaign performance and identified opportunities to improve content and results.. Worked on paid digital campaigns across Meta Ads and TikTok Ads, supporting audience selection, campaign objectives, budget monitoring and optimization decisions.. Managed comments, direct messages and tagged stories, strengthening community interaction and identifying relevant conversations and potential leads.
CUSTOMER EXPERIENCE & DIGITAL CHANNELS EXECUTIVE
Handled an average of 80 daily customer cases through phone calls, WhatsApp, email and social media, using Zoho Social and Zoho CRM to document requests and follow up.. Responded to approximately 15 daily social media interactions and converted relevant comments and messages into CRM leads for sales-team follow-up.. Supported customer retention and sales activities by providing clear product information and routing opportunities to the appropriate teams.. Prepared KPI reports covering response times, customer satisfaction and case volume, and suggested improvements to digital-channel efficiency.
BRAND ACTIVATION SUPPORT (EVENT-BASED)
Supported Prudence brand activations in bars, nightclubs, universities, concerts, festivals and other high-traffic venues across Quito and Ecuador.. Used heat maps and audience-flow observations to identify high-visibility areas and improve brand placement within event spaces.. Coordinated promoters and product-distribution activities, helping ensure consistent brand presence and direct interaction with consumers.. Assisted with venue branding and special-event setups, including promotional spaces and branded materials.. Collected feedback, survey responses and audience observations to assess activation performance and inform future activities.
MARKETING & DIGITAL CONTENT INTERN
Created and edited social media content, including short videos and visual materials, to support the company’s digital communication and brand positioning.. Participated in scriptwriting and prepared talking points for corporate videos, helping translate business messages into clear content.. Contributed to the development of brand assets, including logo applications and brand-manual materials, and supported the preparation of launch presentations.. Coordinated content reviews with the team, incorporated feedback and supported event logistics and product-launch activities.