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Marifer
Senior Marketing Manager SHEGLAM
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Summary
Senior Marketing Manager SHEGLAM open to new opportunities
Experience
Brand Marketing Manager
Defined and implemented brand and portfolio growth strategies, leveraging consumer insights, market dynamics and competitive analysis to strengthen brand positioning and drive business growth.. Led portfolio strategy and innovation pipeline development, identifying growth opportunities across the core business and future growth platforms.. Led the development of new product propositions, translating consumer needs and market opportunities into differentiated product concepts and go-to-market strategies.. Partnered cross-functionally with Sales, Trade Marketing, R&D;, Finance and Operations to translate strategic priorities into commercial initiatives and market execution.. Led integrated marketing initiatives across relevant communication and commercial touchpoints, ensuring alignment with brand and business objectives.
Group Brand Manager – Clamato®, Dr Pepper®, Alcohol RTD
Defined and executed portfolio and go-to-market strategies, achieving category leadership and delivering +90 Nielsen PP.. Led consumer-centric innovation and portfolio development, identifying new growth opportunities and strengthening brand equity across multiple consumer segments.. Led 360° integrated marketing campaigns across digital and traditional platforms, including high-impact licensing partnerships with Sony Pictures and OCESA.. Managed external advertising agencies and suppliers, overseeing briefing, planning, negotiation, execution, prioritization and performance.. Led brand communications, public relations and media initiatives, strengthening brand visibility, relevance and consumer engagement.. Planned and supervised events, activations and external brand initiatives, ensuring execution aligned with strategic brand objectives.. Owned end-to-end brand strategy across portfolio, pricing, communication, innovation and commercial initiatives.. Leveraged consumer insights, market trends and competitive analysis to identify opportunities for brand growth and demand generation.. Collaborated cross-functionally with Sales, Trade Marketing, Finance and key stakeholders to translate marketing strategy into market execution and business results.
Regional Brand Manager – Royal Canin® & Eukanuba®
Led regional marketing strategy across Mexico and Puerto Rico, aligning brand priorities, consumer needs and business objectives with global and regional teams.. Owned portfolio strategy, brand positioning and innovation roadmap, delivering financial objectives across NSV, MAC and earnings.. Led high-impact 360° integrated marketing campaigns, achieving record brand penetration levels.. Managed multidisciplinary marketing initiatives spanning brand communication, consumer engagement, experiential marketing and strategic partnerships.. Strengthened brand equity through premium experiential activations and strategic partnerships, including the Swarovski partnership.. Led and coordinated external partners and suppliers to ensure effective execution of marketing initiatives.. Collaborated with cross-functional commercial and regional teams to translate strategic priorities into market execution and business growth.
Brand Manager / Trade Marketing
Developed and executed consumer-led growth strategies, leveraging consumer insights and market dynamics to increase market penetration and distribution.. Led POS, trade marketing and commercial activation strategies, strengthening in-store execution and driving category growth.. Executed integrated marketing campaigns and digital initiatives, contributing to brand awareness, consumer engagement and sales growth.. Coordinated marketing activities with external agencies, suppliers and commercial partners to ensure effective execution.. Developed portfolio differentiation strategies to strengthen competitive positioning and increase consumer relevance.. Supported and coordinated marketing events, activations and trade initiatives designed to strengthen brand and commercial performance.. Monitored marketing and commercial KPIs and performance indicators, translating results into optimization opportunities.. Partnered with Sales and Commercial teams to translate brand strategy into market execution and business results.
Assistant Brand Manager
Supported the development and execution of brand and go-to-market strategies, ensuring strong in-market execution and alignment with business objectives.. Contributed to innovation launches and portfolio development, supporting long-term brand growth and consumer relevance.. Partnered with cross-functional teams and external agencies to execute integrated brand initiatives.. Supported consumer-focused marketing initiatives across brand communication, portfolio and commercial execution.