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Competencies
Demonstrated experience with Meta Ads.
Demonstrated experience with Google Ads.
Demonstrated experience with Funnel building & optimization.
Demonstrated experience with Audience segmentation.
Demonstrated experience with Creative testing frameworks.
Education
Languages
Experience
Media Buyer | Performance Marketing Specialist
Planned, launched, and optimized Meta Ads and Google Ads campaigns focused on lead generation and online sales., Managed monthly ad budgets of $3,000+ with consistent improvement in CPA and conversion rates., Executed creative testing frameworks (copy, hooks, formats, audiences) to scale the 'We Do Transformations' challenge., Implemented AI-powered prospecting flows, automated follow-up sequences, and remarketing campaigns that increased customer retention.
Media Buyer / Performance Marketing Manager
Built performance campaigns that significantly increased order volume within the first months of execution., Developed paid traffic funnels using Meta Ads, WhatsApp automation, and retargeting sequences to maximize conversions., Applied advanced audience segmentation and creative iteration to reduce acquisition costs and boost qualified traffic.
Bilingual Customer Service Representative
Specialized service for Keurig clients (USA) in English and Spanish., Consistently maintained high satisfaction metrics, regularly qualifying for high-performance bonuses., Developed CRM and retention skills applicable to remarketing.
Independent Media Buyer & Digital Marketing Specialist
Managed paid advertising and digital acquisition strategies for clients in Ecuador, Brazil, and Peru., Designed and executed lead generation and remarketing campaigns adapted to multicultural markets., Produced high-performing creatives (photo/video) that contributed directly to ad performance and lower CPM/CPC.