Versatile leader with extensive experience in finance, operations, and sales within the Powersports industry.
Applied financial metrics and KPIs to optimize sales, expenses, and profit margins.
Managed and mentored sales, finance, and operations teams of up to 68 staff, fostering high performance.
Developed sales strategies, negotiated contracts, and created promotional campaigns to enhance revenue.
Streamlined workflows, managed inventory, and improved process efficiencies across multiple departments.
RumbleOn / RideNow Powersports
Monitored key performance indicators (KPIs) related to sales finance metrics such as revenue, gross margin, customer acquisition cost (CAC), customer lifetime value (CLTV), etc, Collaborated with the sales team to develop pricing strategies that optimized profit margins while remaining competitive in the market, Implemented effective cost control measures by analyzing expenses and identifying areas of inefficiency or overspending, Developed and implemented sales commission structures that incentivized high performance while aligning with company goals, Identified opportunities for process improvement in sales/finance, Maintain and exceed company benchmarks for GPPU, penetration, margin increases., Promote yoy growth as well as ensuring the finance department hits goals for budgets and AP.
RumbleOn / RideNow Powersports
Oversaw all aspects of daily operations, including staff management, customer service, and financial performance, Implemented cost-saving measures that resulted in a 38% reduction in operational expenses, Developed and implemented strategic plans to drive business growth and increase profitability, Led a team of 68 employees, providing guidance, training, and support to ensure high levels of productivity and performance, Established strong relationships with key stakeholders such as suppliers, vendors, and customers to enhance business partnerships, Analyzed market trends and competitor activities to identify opportunities for improvement and innovation, Implemented effective marketing strategies that increased customer traffic by 47%, Achieved sales targets consistently by implementing targeted promotions and upselling techniques, Managed inventory levels to optimize stock availability while minimizing carrying costs, Created employee schedules that ensured adequate staffing levels during peak hours while controlling labor costs, Conducted regular performance evaluations for staff members, identifying areas for improvement and providing constructive feedback, Developed training programs to enhance employee skills in areas such as customer service, product knowledge, and sales techniques, Resolved customer complaints promptly and effectively to maintain high levels of customer satisfaction, Collaborated with the finance department on budgeting processes to achieve financial objectives, Negotiated contracts with suppliers/vendors resulting in cost savings, Streamlined workflow processes resulting in improved productivity, Drove continuous improvement efforts across departments resulting in increased efficiency, Developed and maintained strong relationships with key clients, resulting in increased sales opportunities, Analyzed financial data to identify areas for cost reduction and revenue growth, Drove operational excellence through the implementation of best practices across all departments, Leveraged data analytics tools to make informed business decisions, Spearheaded process improvement initiatives resulting in streamlined operations, Developed comprehensive training programs for new hires ensuring smooth onboarding process
GED
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Developed and implemented strategic initiatives to support business growth and profitability.
RumbleOn / RideNow Powersports
Managed a team of 24 sales and finance representatives, providing guidance and support to achieve monthly sales targets, Implemented new sales strategies resulting in an increase in revenue within the first quarter, Collaborated with marketing department to create promotional campaigns that drove customer engagement and increased brand awareness, Conducted regular performance evaluations for sales team members, identifying areas for improvement and implementing training programs, Monitored sales metrics and generated reports to track progress towards goals, presenting findings to senior management on a regular basis, Assisted in the development of annual budgets, ensuring alignment with company objectives while maximizing profitability, Negotiated contracts with suppliers/vendors to secure favorable terms and pricing for products, Coordinated logistics for trade shows and industry events, including booth setup, staffing, and promotional materials, Provided exceptional customer service by promptly addressing inquiries or concerns from clients or prospects, Led weekly sales meetings to communicate targets, share best practices, and motivate team members towards achieving goals
RumbleOn / RideNow Powersports
Developed and maintained strong relationships with banks and financial institutions to secure favorable terms for loans and credit lines, Collaborated with the sales team to develop pricing strategies that optimized profit margins while remaining competitive in the market, Monitored key performance indicators (KPIs) related to sales finance metrics such as revenue, gross margin, customer acquisition cost (CAC), customer lifetime value (CLTV), etc, Developed and implemented sales commission structures that incentivized high performance while aligning with company goals, Maintained and exceeded company benchmarks for penetration on backend product., Desking and closing backend product producing YOY growth while maintaining 1-3 rank in the entire company for penetration, total gross sales, revenue, and GPPU.
RumbleOn / RideNow Powersports
Led a team of 20 sales representatives, providing coaching and guidance to drive performance and achieve revenue goals, Conducted regular training sessions on product knowledge, objection handling techniques, and closing strategies for the sales team, Managed the entire sales cycle from prospecting to closing deals, consistently achieving high conversion rates, Created comprehensive sales reports analyzing KPIs such as conversion rates, average deal size, and pipeline velocity for senior management review, Developed incentive programs for the sales team that motivated them to exceed targets consistently., Coordinated store layout changes based on consumer behavior analysis, optimizing product placement for increased visibility and higher sales conversion rates, Created weekly/monthly reports on sales performance, analyzing data trends to identify areas for improvement or potential risks
RumbleOn / RideNow Powersports
Negotiated contracts and pricing agreements with customers, resulting in increased profitability, Provided exceptional customer service throughout the entire sales process, ensuring high levels of customer satisfaction, Utilized CRM software to track leads, manage accounts, and analyze sales data for strategic decision-making, Maintained accurate records of all interactions with prospects and customers using CRM software, Identified customer pain points and proposed tailored solutions that addressed their specific challenges, Implemented effective objection-handling techniques during negotiations, resulting in increased deal closure rates, Generated new business opportunities through cold calling, email campaigns, and referrals, Demonstrated expertise in product features, benefits, pricing structures, and competitive landscape, Developed and delivered sales training programs to new hires, resulting in accelerated ramp-up time
