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CRM & Digital Marketing Leader with 10+ years in customer-focused digital strategies
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Competencies
Applied digital marketing strategies to optimize customer engagement and campaign performance.
Utilized marketing technology tools for automation, data analysis, and campaign management.
Analyzed marketing data to inform strategies and improve campaign effectiveness.
Implemented automation processes to streamline marketing workflows and enhance personalization.
Education
Summary
Experienced leader in digital marketing and CRM strategy with a proven track record of campaign success and project management across multiple countries.
Key Achievements
- Designed and executed digital campaigns improving customer retention and lead conversion at PAN AMERICAN LIFE S.A.
- Implemented integrated segmentation and automation strategies increasing customer acquisition at COOMEVA Business Group
- Led digital projects across multiple countries, enhancing onboarding, strategy, and Martech integration for global clients
Experience
CRM & Digital Marketing Leader
Designed and executed digital campaigns focused on customer retention and expansion, optimizing CRM utilization to personalize the user experience and improve conversion of qualified leads into effective sales.
Regional Marketing Coordinator
Implemented integrated campaigns that combined precise segmentation with process automation, significantly increasing customer acquisition and retention.
Digital Marketing Specialist and Project Manager
Worked independently for both global and national companies, leading projects in onboarding, digital strategy, integration of Martech, and automation processes for global clients based in Portugal, Spain, Peru, Mexico, and especially the UK.