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Diego
Business Growth Officer
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Competencies
Experiencia demostrada en LATAM and US market entry.
Experiencia demostrada en Distributor and channel network development.
Experiencia demostrada en Strategic partnerships.
Experiencia demostrada en Go-to-market planning.
Experiencia demostrada en Product roll-out.
Education
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Summary
Perfil profesional
Experience
Business Growth Officer
Identify, build and close new business for BioAro's laboratory services, genomics testing and products across LATAM, acting as the company's regional commercial lead.. Participate in developing 5 new business initiatives within the company: supporting logistics, defining the business pipeline, and working with interdisciplinary teams to build each initiative and launch it to market.. Deliver market, competitor and customer-feedback analysis to the global strategy team, informing product positioning and regional priorities.. Partner with global teams to align product offering, business goals and strategic initiatives with LATAM & US market needs.. Advise prospects on NGS workflows (WGS, WES, targeted panels) and sequencing technology selection for specific clinical and research use cases.. Represent BioAro at industry conferences, trade shows and networking events across LATAM & US to build visibility and partnerships.
Sales Executive, Toxicology and Food Diagnostics
Opened Bolivia and Nicaragua by identifying, appointing and onboarding new distributors who drove promotion and sales of Randox products.. Served as the link between headquarters and regional distributors, resolving preliminary technical issues before escalation to technical support.. Represented Randox at conferences as a panelist and at booths to generate qualified leads.
Technical Manager
Led the sales team, aligning resources and guidance to improve efficiency and sales results.. Negotiated and closed deals with prominent companies and key stakeholders.. Analyzed market opportunities with the sales department, built growth strategies and reported area performance directly to the General Manager.. Resolved client claims and provided technical support with a customer-centric approach.
Environmental Area Coordinator
Designed, negotiated and executed business plans for the environmental area, sustaining commercial growth for 6+ years.. Coordinated new product roll-outs and market strategies that strengthened corporate image and market reach.. Oversaw implementation and validation of water and food testing techniques in client laboratories; authored validation protocols.. Delivered client training, technical and commercial presentations, seminars and post-sale technical support.. Led commercial and field teams on client-facing projects.