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Craig

Leadership Lifestyle Coach and Consultant at Greenman Lifestyle

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Richmond, Virginia, United States
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Competencies

Leadership & ManagementExpert

Proven ability to lead teams, oversee operations, and drive business growth across diverse industries.

EntrepreneurshipAdvanced

Extensive experience in founding and managing businesses, including hospitality and tech platforms.

Hospitality & Food ServiceAdvanced

Deep knowledge of restaurant operations, branding, and event management from ownership and consulting roles.

Lifestyle & Wellness CoachingIntermediate

Specialized in coaching men on lifestyle choices that promote vitality, longevity, and overall wellness.

Education

BS
JAMES MADISON UNIVERSITY
CERTIFICATION
ECOVERSITY
CERTIFICATION
WELLCOACHES

Summary

Versatile professional with extensive leadership, entrepreneurship, and coaching expertise. Skilled at driving business success and empowering individuals to achieve vitality and well-being.

Key Achievements

  • Empowered men to improve vitality, longevity, and energy through personalized lifestyle coaching.
  • Directed operations of a 600-acre estate, including cidery, orchard, and event center, enhancing business growth and customer experience.
  • Led eight-restaurant group as VP of Operations, optimizing performance and operational efficiency.
  • Consulted multiple restaurants, successfully revitalizing concepts and branding to increase market appeal.
  • Founded and managed innovative online file storage platform, demonstrating entrepreneurial and technological expertise.

Experience

LEADERSHIP- LIFESTYLE COACH AND CONSULTANT

GREENMAN LIFESTYLE
2022 - Present

Empowering men to make lifestyle and food choices that support vitality, longevity, and energy.

CEO/GM

CASTLE HILL CIDER AND EVENT CENTER
2015 - 2020

Oversaw the operations of the event center, cidery, production, orchard, tasting room and 600-acre estate.

VP OF OPERATIONS

PERRY RESTAURANT GROUP
2014 - 2015

Directed the operations of eight restaurants.

CONSULTANT

CM CONSULTING
2009 - 2014

Consulted restaurants to renew concepts and branding.

OWNER

SERVARE SOLUTIONS
2000 - 2009

Created a platform for online file storage applications.

OWNER/CHEF

JOSHUA WILTON HOUSE
1988 - 2004

Owned and operated historic restaurant and inn.

Skills

Leadership & ManagementEntrepreneurshipHospitality & Food ServiceLifestyle & Wellness Coaching
Published on CazVid - Jul 28, 2026
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