This is my profileContact via CazVidThis profile is written in Spanish
Christian
Director Comercial / Business Development / 150 MXP
Contact
Competencies
Experiencia demostrada en General Management.
Experiencia demostrada en Commercial Strategy.
Experiencia demostrada en Business Transformation.
Experiencia demostrada en Revenue Growth.
Experiencia demostrada en Go-to-Market Strategy.
Education
Languages
Summary
Director Comercial / Business Development / 150 MXP buscando nuevas oportunidades
Experience
COMMERCIAL DIRECTOR
Identified an unaddressed regulatory and reputational risk in the company’s original strategy; advised the CEO and led a full pivot of the business model, culminating in Mexico’s first line of epigenetic supplements — 20 products, formulated to a safety standard rigorous enough for neurodivergent users.. Built the go-to-market channel from zero: a network of 100+ health-professional and institutional partners across Mexico and the U.S.. Restructured the supplier and cost base (-40%+) as a P&L-level decision to secure the model’s commercial viability.. Built and led a 15+ person cross-functional team, the organization that ran the business post-launch.. Result: the pivoted model launched commercially and delivered 1,000+ personalized wellness protocols, validating it as scalable.
GLOBAL MARKETING DIRECTOR
Led Immunotec's global commercial transformation, contributing to annual revenue growth from approximately US$100M to US$260M through brand repositioning, portfolio strategy and commercialization across North America, Latin America and Europe.. Reported directly to the CEO while directing Global Marketing across North America, Latin America and Europe, managing approximately US$2M in annual marketing investment.. Held full P&L ownership — Net Revenue, gross margin and EBITDA contribution — for the international portfolio managed, beyond the marketing investment above.. Personally directed paid digital acquisition (Meta Ads, Google Ads) and CRM/BI reporting (e.g. Salesforce, Power BI) to track campaign performance and commercial KPIs across all 14 markets.. Built the company's first global innovation pipeline, integrating product development, commercialization and market readiness into a repeatable growth engine.. Created and launched Immunocal Sport, the company's most successful product introduction, leveraging Olympic athletes and elite performers through earned advocacy with zero paid sponsorship investment.. Developed the global market segmentation framework and commercial calendar adopted across international markets, improving resource allocation, launch coordination and distributor engagement.
MARKETING MANAGER, MEXICO & COLOMBIA
Led Marketing across Mexico and Colombia, contributing to double-digit annual growth through integrated commercial initiatives, distributor activation and product launches.. Increased market penetration by 31% within six months through targeted acquisition and field engagement strategies.. Delivered three major product launches annually while developing commercial tools and campaigns aligned with Sales leadership.
GENERAL MANAGER
Led the commercial transformation of a medical aesthetics business, expanding operations to 12 business units while integrating marketing, operations and patient acquisition.. Increased the customer base by more than 150% through commercial programs focused on acquisition, retention and referrals.. Secured more than US$100K in funding to accelerate business expansion and operational growth.
PRODUCT MARKETING MANAGER
Redesigned the commercial strategy for Herbalife's flagship nutrition category (~55% of company revenue), simplifying the permanent portfolio from 12 core flavors to 4 strategically supported by seasonal limited editions.. Led cross-functional portfolio transformation across Marketing, Sales, Supply Chain and Operations, reducing manufacturing and forecasting complexity while maintaining consumer engagement.. Earned Herbalife Mexico's Business Initiative of the Year Award for one of the market's most impactful commercial initiatives.
KEY ACCOUNT EXECUTIVE
Originally hired to replicate an innovative direct-selling model successfully piloted by Unilever in India.. Designed and validated the Mexican pilot before recommending against national rollout based on long-term profitability, demonstrating commercial judgment over project ownership.. Redirected the strategy toward traditional trade, designing an asset-light distribution model built on third-party delivery infrastructure instead of proprietary logistics.. Built partnerships that expanded Unilever's presence across more than 9,000 traditional retail locations while minimizing capital investment.
MARKETING COORDINATOR
Developed “Minuto de Locura,” a behavioral-insight-driven promotional mechanic that delivered exceptional commercial results with a fraction of the original budget, earning the company's Business Initiative of the Year Award and remaining in use for years.. Designed the company's leadership incentive platform and commercial planning calendar, improving field execution and organizational performance.