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Annilú
Business Analyst, Marketing & Sales
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Competencies
Experiencia demostrada en Canva.
Experiencia demostrada en Figma.
Experiencia demostrada en CapCut.
Experiencia demostrada en Short-form video filming and editing.
Experiencia demostrada en Visual storytelling.
Education
Languages
Summary
Business Analyst, Marketing & Sales buscando nuevas oportunidades
Experience
Business Analyst, Marketing & Sales
Developed marketing and commercial strategies for leading FMCG clients, translating consumer, sales, and market data into actionable recommendations.. Conducted market, channel, and consumer analyses to identify growth opportunities.. Collaborated with client teams and cross-functional stakeholders to develop and present recommendations to senior leadership.. Conducted in-field consumer and retail research to translate real-world observations into strategic insights.
Social Media Coordinator
Managed day-to-day social execution on Instagram, TikTok and Facebook: published daily content, executed content calendars and helped grow the community to 20.5K followers and 500K+ weekly impressions.. Created social content hands-on: filmed and edited short-form videos in CapCut and developed captions and copy aligned with brand voice and campaign priorities.. Supported influencer partnerships, managed community comments and messages, and monitored engagement to identify content improvements.. Scheduled content through Metricool and prepared KPI reports covering reach, impressions, engagement, CTR and conversions.
Marketing & Brand Growth Specialist
Ran Instagram and TikTok content end to end, independently, from concept, planning and copywriting to filming, editing and publishing.. Supported brand positioning and product launch through competitor research, audience insights and digital storytelling across short-form video, recipes and educational content.. Built and updated the Shopify store and developed B2B and B2C partnerships.
Content Marketing Strategist
Led consumer research and focus groups to inform brand identity, tone of voice and content direction.. Executed Instagram content and SEO initiatives, contributing to 15K additional followers and a 30% increase in engagement.. Managed content calendars and supported paid social campaign setup, including audience targeting and budget allocation in Meta Ads Manager.