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Alberto
Chief Executive Officer MXP PLUS PERKS
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Summary
Chief Executive Officer MXP PLUS PERKS buscando nuevas oportunidades
Experience
Business Advisor & Board Member
Advise member organizations on quality-certification and cost-efficiency models designed to strengthen B2B commercial offerings.
Chief Executive Officer
Lead turnaround, institutionalization and expansion of the family-owned medical-tourism organization.. Grew revenue 300%.. Diversified revenue mix from 95% plastic surgery / 5% other services to 90% / 10%, reducing concentration risk and broadening growth platforms.. Restored financial and legal solvency and positioned the organization for outside capital.. Achieved QUAD A certification.. Led development and implementation of a proprietary CRM and introduced AI-enabled capabilities.. Institutionalized the family business, strengthening management discipline and scalability.
General Manager / Business Development
Maintained EBITDA above 18% and delivered annual budget surplus across B2B sales and cost.. Achieved 99.6% inventory accuracy and 99.8% transportation efficiency.. Implemented ISO 9001:2015.. Delivered MXN $1.6M payroll productivity reduction.. Reduced staff turnover from 8% to 2.1% and absenteeism from 11% to 3%.
Dean Rector / Operations Director
Led campus operating and financial performance through a high-performance leadership team.. Increased enrollment from 2,080 to 2,350 and achieved top-campus overall results in 2015.. Exceeded EBITDA budget by 25%, increasing EBITDA from MXN $31M to $41M through enrollment growth, attrition reduction, purchasing discipline and headcount optimization.. Achieved the network’s 2nd-best NPS (54%) and 2nd-best EGEL-CENEVAL result (56%).
Corporate Director
Increased gas sales 22% (MXN $13M) while reducing costs 12% (MXN $1.2M).. Increased brokerage and commission profits 900%.. Achieved full occupancy of commercial spaces and generated MXN $9M incremental YoY income through leasing and renegotiation.. Increased hotel income 300%, from MXN $1.2M to $4M.. Reduced financial leverage from 55% to 20%; lowered credit-line interest rate from 13.5% to 9.9% while increasing available credit from MXN $8M to $10M.
Country Commercial Director – Mexico
Led commercial strategy, revenue growth, channel optimization and market-share expansion for Mexico.. Tripled active corporate agreements from 42 to 130 and increased corporate-segment market share from 22% to 65%.. Developed and executed the strategic, commercial and marketing plan that increased monthly sales from USD $1.2M to USD $3.5M.. Designed and executed the 2009 crisis contingency plan, sustaining profitability in a severely challenged industry.. Shifted sales mix from 95% indirect / 5% direct to 76% / 24%, improving sales-cost efficiency.. Achieved 62% market share from Mexico.
Regional Commercial Financial Products Director
Directed commercial performance across 146 offices and 5 regional managements.. Moved first assigned division from 7th to 1st place, doubling sales from MXN $15M to $33M.. Moved second assigned division from 6th to 3rd in one year, growing sales from MXN $16.5M to $30M.. Led the division nationally for two consecutive years in insurance and extended warranties; the category represented 45% of total sales growth.
Commercial Manager & State Leader – Sinaloa and Baja California Sur
Expanded sales organization from 12 to 32 professionals and became the first office nationwide to complete commercial and financial training for the full team.. Advanced the branch from 64th to 9th in importance among 107 offices.
Chief of Sales & Operations – Injection Molding and Recycled Materials
Increased the business area’s contribution from 2% to 9% of total company turnover.