This is my profileContact via CazVidWesley
Marketing Assistant with 3+ years of digital marketing and analytics expertise
Contact
Competencies
Supported social media content creation, email marketing, campaign tracking, and website updates, ensuring effective online presence.
Analyzed website metrics, prepared performance reports, and assisted with tracking campaign activities to inform marketing strategies.
Wrote concise, targeted newsletters and content for internal communications, considering audience needs and messaging clarity.
Redesigned and updated websites using Squarespace, improving structure, messaging, and user experience to support business goals.
Applied foundational SEO principles to improve website visibility and search engine ranking for healthcare services.
Education
Summary
Dedicated marketing professional skilled in digital campaign support, website management, and data analysis. Experienced in content creation, performance reporting, and campaign tracking. Proven ability to improve online presence and support strategic marketing objectives across diverse industries.
Key Achievements
- Set up and monitored Google Analytics and Meta tracking to analyze website traffic and user engagement.
- Redesigned website structure for improved user experience and booking flow using Squarespace.
- Developed communication plans and crafted newsletter content for government campaigns, supporting stakeholder messaging.
Experience
Marketing Analytics Assistant
Set up and monitored Google Analytics and Meta tracking, Analysed website traffic, engagement, and user behaviour, Produced simple performance reports to support marketing decisions, Assisted with tracking campaign activity and key metrics
Marketing Consultant
Redesigned website using Squarespace to improve structure and booking flow, Updated service pages with clearer messaging and calls to action, Applied basic SEO principles to improve visibility, Managed updates and feedback from the business owner
Virtual Marketing and Communications Intern
Developed a simple communication plan for a campaign, Wrote concise internal newsletter content, Considered target audience needs when shaping messaging