Tomás - Head De Revenue Growth Management

Experiencia demostrada en Advanced Excel.

Experiencia demostrada en Power BI.

Experiencia demostrada en Tableau.

Experiencia demostrada en SQL.

Experiencia demostrada en NIQ / Nielsen.

Own trade investment strategy and governance across 5 channels and 25+ customers, setting frameworks, thresholds and guardrails governing $12M+ in projected FY2026 total customer investment across working and non-working trade programs.. Own customer-level P&Ls and commercial decisions across 25+ customer relationships, translating customer, syndicated and financial data into pricing, assortment, promotion and investment recommendations presented to executive leadership and implemented across Sales, Finance, Marketing and Operations.. Reduced working trade rate from 15.1% to 10.6% in FY2025, equivalent to approximately $1.4M in retained gross margin at prior-year trade rates, through stronger investment thresholds, customer negotiations, promotion optimization, leakage control and pricing actions.. Built and implemented a promotion effectiveness framework across 500+ promotions, separating base versus incremental volume and evaluating Incremental Gross Profit / Trade Investment, contributing to an 18%+ improvement in promotional ROI YTD 2026 versus YTD 2025.. Own pricing strategy across the 30+ SKU portfolio, using a structured pricing model integrating competitive benchmarks, price-per-ounce architecture, target price gaps, channel dynamics and price elasticity to define pricing and price-pack architecture, delivering $2.3M in realized pricing value.. Led portfolio and mix prioritization across 30+ SKUs, delivering approximately $1.8M in realized value through SKU rationalization and resource reallocation.

Owned the annual and strategic planning cycle for AB InBev Argentina and Uruguay, orchestrating and consolidating plans across Commercial, Finance, Supply and other business functions.. Translated long-term strategic priorities into annual revenue, volume, pricing, portfolio, investment and profitability plans, connecting the 1-Year Plan with the broader 3-Year and 10-Year strategic direction.. Challenged cross-functional business assumptions and resource allocation decisions across commercial, finance and operational teams, leveraging market dynamics, industry outlook and long-term priorities to strengthen annual business plans.. Coordinated 10 cross-functional strategic squads and approximately 40 stakeholders across Argentina and Brazil, driving initiatives spanning product and pack innovation, sustainability and market expansion.. Led end-to-end implementation of POS technology across Argentina, spanning business case development, requirements definition, implementation, stakeholder alignment, change management, adoption and performance analysis.

Drove an 8-point improvement in Trade NPS within six months by translating distributor and retail partner insights into targeted commercial execution and POS improvement initiatives.. Standardized Picture of Success and execution scorecards through OKRs and regional action plans, strengthening performance visibility, accountability and consistency across points of sale.

Supported strategic planning and market analysis, including development of a Disposable Income framework to strengthen consumer purchasing-power and demand analysis across socio-economic segments and regions.

Served as a financial business advisor for consulting engagements, leading budgeting, forecasting, contract financial management and performance analysis to support commercial and operational decision-making.. Led and developed a team of 2 analysts, improving financial reporting processes, accuracy and performance visibility.

Managed budgeting, cost control and P&L performance while leading a 5-person multidisciplinary team supporting operations at scale.