This is my profileContact via CazVid
Sydney
Marketing Director & Content Creator with over 3 years in digital marketing and branding
Contact
Competencies
Develops and executes comprehensive social media strategies to increase engagement and brand awareness.
Leads creative campaigns and visual branding to produce compelling content across multiple platforms.
Creates engaging video and photographic content tailored for digital marketing and brand storytelling.
Designs logos, promotional materials, and branding assets using Adobe Photoshop and Illustrator.
Plans and implements marketing campaigns that align with brand goals and drive measurable results.
Education
Summary
Versatile marketing professional with expertise in social media, creative direction, and visual content. Demonstrated success in launching campaigns, growing brands, and delivering high-impact visual content for diverse audiences.
Key Achievements
- Led social media campaigns increasing engagement and follower growth across Instagram, TikTok, and Facebook.
- Founded Sydney Ray Shop, generating over $12K in sales with a 4.8-star customer rating.
- Produced viral TikTok videos reaching over 362K views, significantly boosting brand visibility.
- Managed multiple creative campaigns for Tortuga Beach Company, including product launches and seasonal promotions.
- Built a professional photography business specializing in diverse photography styles, delivering high-quality content to clients.
Experience
Marketing Director & Content Creator
Managed Instagram, TikTok, and Facebook content for Tortuga Beach Company and Tortuga Beach Coffee.. Planned and executed creative campaigns, seasonal promotions, product launches, in-store events, and brand collaborations.. Developed themed content days by researching trends, creating concepts, sourcing props, scouting locations, styling products, and directing photoshoots.. Photographed and filmed lifestyle, swimwear, jewelry, coffee, apparel, food, and retail products for digital marketing campaigns.. Directed content featuring models, brand ambassadors, sorority members, fraternity members, and customers while maintaining brand consistency.. Created photography, videography, graphic design, copywriting, flyers, menus, and promotional assets.. Managed content calendars and analyzed campaign performance to optimize engagement and growth.
Founder & Photographer
Own and operate a photography business specializing in commercial, lifestyle, fashion, graduation, couples, headshot, jewelry, product, and food photography.. Plan, style, photograph, edit, and deliver professional galleries for businesses and individual clients.. Create branded imagery for marketing campaigns, websites, social media, and product launches.
Founder & Creative Director
Founded and managed an e-commerce business generating $12K+ in total product sales.. Fulfilled 878+ orders while maintaining a 4.8-star customer rating.. Managed branding, product design, product photography, Etsy SEO, advertising, customer service, packaging, shipping, analytics, and social media.
Video Marketing Specialist
Managed TikTok content strategy through photography, videography, and trend-driven content.. Produced multiple viral videos reaching 362K+ and 305K+ views.. Increased followers from 940 to 3,355 and grew likes from 45.3K to 129.1K.. Planned and directed large-scale content days involving more than 300 chapter members.
Marketing Intern
Assisted with branding, content creation, marketing campaigns, email marketing, promotional materials, and community events.
Graphic Design Marketing Intern
Designed logos, flyers, branding materials, and promotional graphics.. Produced product photography and collaborated with the Design Director on branding, e-commerce, and client creative projects.