Sheila

Demonstrated experience with Digital Marketing Strategy.

Demonstrated experience with Brand Management & Positioning.

Demonstrated experience with Content Marketing.

Demonstrated experience with Campaign Planning & Execution.

Demonstrated experience with Lead Generation.

Develop and execute integrated marketing strategies across digital and offline channels to strengthen brand positioning, support lead generation, and drive business growth.. Lead the strategic development of the company's digital presence through website optimization, content marketing, and brand messaging while producing sales enablement materials and go-to-market collateral for software, hardware, managed services, and recruitment solutions.. Collaborate with cross-functional teams to align marketing initiatives with organizational objectives, coordinate campaigns and strategic partner events, and continuously optimize marketing performance through data-driven insights and customer-focused strategies.

Strategized and drove digital marketing initiatives across fourteen social media platforms consisting of eight existing and six pre-opening SMX Convention Center branches nationwide to elevate brand presence, increase event visibility, and support lead generation for the Philippines’ premier convention and exhibition venues.

Oversaw day-to-day operations within the customer service department, driving performance, quality interactions, and team engagement to ensure seamless support delivery across all customer touchpoints.

Supported and executed integrated marketing and communications strategies across SMHCC’s 10 hotel properties nationwide, ensuring consistent brand visibility, effective stakeholder engagement, and streamlined campaign execution in close coordination with cross-functional teams, including finance, digital, and operations.

Pioneered frontline operations and collaborated with the Training, Quality Assurance, and Workforce Management teams to deliver seamless customer experiences within the electric vehicle (EV) charging network. Ensured service excellence, optimized performance, and maintained alignment with EA’s operational key performance indicators (KPIs).

Provided exceptional support by leveraging strong communication skills to address customer sales and promotional inquiries via phone, email, and chat, ensuring a seamless experience.

Led training initiatives to support the onboarding and development of new hires and existing team members, driving performance and customer satisfaction in a fast-paced environment.

Provided expert support in de-escalating client concerns through in-depth product knowledge. Assisted the training team with onboarding new hires, while optimizing internal processes and leading implementation efforts to enhance the efficiency and effectiveness of daily operations.

Contributed to the development and implementation of marketing strategies aimed at enhancing brand visibility and driving sales through local and international tour bookings, covering all stages from pre-departure briefings to post-tour evaluations. Conducted market research to identify trends and opportunities, including detailed SWOT analyses to inform strategic decisions. Collaborated with the marketing team to create engaging promotional content and supported sales initiatives by maintaining customer databases and assisting with lead generation.

Provided strong customer service and technical support for Microsoft Xbox by delivering high-quality assistance via chat, phone, and email across global markets. Remotely troubleshot and resolved issues, enhanced user experience, and maintained high customer satisfaction. Pioneered multilingual translation support for French, German, Italian, and Portuguese clients by effectively addressing diverse customer needs and ensuring clear communication. Contributed to seamless and consistently accessible service delivery through functional collaboration, issue escalation, and translation support.