Roberto is a seasoned hospitality professional with extensive leadership experience in luxury resorts and boutique hotels in Mexico. Skilled in operations, financial management, and strategic growth, he has a proven track record of enhancing guest satisfaction and revenue performance.
Extensive experience managing luxury hotels, resorts, and private residences with a focus on guest satisfaction and operational excellence.
Proven ability to lead cross-functional teams, optimize processes, and implement growth strategies in the hospitality industry.
Skilled in budgeting, revenue optimization, cost control, and financial analysis to maximize profitability.
Deep expertise in F&B operations, menu engineering, and revenue growth within hospitality settings.
Itz’ana Resort & Residences
Lead the full strategic operation of a luxury resort featuring a boutique hotel, private residences, marina operations, tours, fine dining, wellness, and Coral Caye private island.. Implement Small Luxury Hotels of the World standards, elevating service consistency, guest satisfaction, and international brand positioning.. Drive revenue growth through strategic pricing, revenue management, luxury travel partnerships, events, and high-value guest experiences.. Oversee the integration of hotel, residences, marina, and island experiences into a seamless luxury destination, strengthening Itz’ana’s lifestyle positioning in the Caribbean.. Champion owner relations, sustainability initiatives, local community engagement, and authentic hospitality, reinforcing long-term brand value.
PA Hotel & Beach Club
Lead and supported owners during the opening and consolidation of a beachfront boutique luxury hotel with 30 rooms, five dining outlets, spa, and beach club.. Restructured procurement and staffing processes, reducing operating costs while maintaining service quality.. Conceptualized and launched five dining outlets with immediate market acceptance.. Oversaw implementation of PMS, POS, and CRM systems, achieving operational integration and administrative efficiency.
Hip Hotel by Ana y Jose Collection
Led operations of a 33-room lifestyle boutique hotel with restaurant, beach club, spa, and events.. Delivered 85% annual occupancy and +65% F&B revenue growth through menu and service reengineering.. Built an executive leadership team and standardized policies, improving operational efficiency and guest satisfaction.
MASTERS DEGREE
BACHELOR ́S DEGREE
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Experience in supporting hotel openings, restructuring, and operational consolidations for new property launches.
ANA Y JOSE COLLECTION
Oversaw operations of three properties (80+ rooms), three spas, beach clubs, and fine dining outlets with a 250+ staff.. Achieved +35% TRevPAR, 15% cost reduction, and 96% guest satisfaction.. Implemented GreenKey and Queer Destinations certifications, elevating sustainability and inclusivity standards.. As Director of F&B, increased revenue by 20% and reduced expenses by 15% while boosting staff productivity by 25%.
