Professional profile
Demonstrated experience with FMCG Brand Management.
Demonstrated experience with Visual Merchandising & Shelf Optimization.
Demonstrated experience with Consumer Behaviour & Trend Analysis.
Demonstrated experience with Trade Marketing & Promotions.
Demonstrated experience with Loyalty Programme Optimization.
Dis-Chem Pharmacies
Executed high-impact visual merchandising layouts and floor plans in strict alignment with corporate brand guidelines to optimize product visibility.. Monitored on-the-ground shopper patterns and category performance, adjusting shelf share to stimulate impulse buying and maximize sales turnover.. Managed stock replenishment, monitored expiration dates, and ensured accurate on-shelf availability for fast-moving consumer goods (FMCG).. Coordinated the launch of in-store promotional displays, point-of-sale materials, and seasonal marketing activations.
Clicks Group Limited
Actively promoted the Clicks ClubCard loyalty programme to shoppers, driving customer data capture and brand retention goals.. Capitalized on direct customer interactions at checkout to pitch and upsell active promotional products, directly boosting daily store basket sizes.. Resolved frontline consumer inquiries and provided specialized product information, maintaining high corporate service delivery ratings.. Handled high-volume daily cash and digital transactions with zero variances, ensuring accurate point-of-sale financial balancing.
Boxer Superstores (Pick n Pay Group)
Oversaw mass product displays and high-volume stock rotation within a fast-paced, high-footfall retail environment.. Liaised directly with supplier sales representatives to ensure appropriate shelf share, accurate pricing labels, and optimal stock levels during major brand promotions.. Maintained warehouse-to-shelf quality controls to minimize stock breakages and reduce operational shrinkages.
BCom Marketing Management
Matric (Bachelor’s Degree)