Raminder

Demonstrated experience with Social Media Marketing (SMM).

Demonstrated experience with Search Engine Optimization (SEO – Off-Page).

Demonstrated experience with Content Marketing & Strategy.

Demonstrated experience with Brand Strategy.

Demonstrated experience with Community Management.

Manage end-to-end SEO, social media marketing, YouTube production, website content, and digital campaigns for a sports media platform with 50M+ monthly reach.. Handle brand presence and content strategy across 6+ social media platforms, publishing 150+ posts every month.. Build 60+ high-quality backlinks per month through outreach, partnerships, and off-page SEO initiatives.. Track and analyze website performance using Google Analytics 4 (GA4) and Google Search Console; deliver monthly marketing reports and competitor analysis.. Co-architect Go-To-Market (GTM) and product marketing strategy for Arena, an AI-powered SaaS platform, including content strategy for AI products (KreedBot, Engage, Prism, Career Compass).. Built organic community presence on Reddit, Pinterest, and Quora ahead of product launch; contributed to campaign messaging, landing page content, and product positioning.

Grew Instagram following to 1,400+ in 2 months while generating 450K+ organic views, building a highly engaged local audience.. Planned and executed monthly content calendars covering reels, posts, stories, captions, and hashtag strategy.. Designed on-brand creatives using Canva and managed day-to-day community engagement and DMs.

Designed premium social media creatives and promotional campaigns for Instagram and Facebook for a Canada-based brand.. Maintained consistent brand identity and visual standards across all marketing assets.

Managed social media campaigns for multiple clients and executed email marketing campaigns using Mailchimp.. Conducted competitor research and market analysis to support campaign planning and reporting.