View Pablo's professional profile on CazVid.
Demonstrated experience with Figma.
Demonstrated experience with Adobe Suite.
Demonstrated experience with Python.
Demonstrated experience with HTML/CSS.
NICE
Spearheaded the end-to-end design of a Generative AI search feature, collaborating closely with engineering to ensure technical feasibility and leveraging rapid prototyping to accelerate the idea-to-production lifecycle., Conducted in-depth research to optimize complex CRM system integrations (Salesforce, SAP), identifying technical and usability friction points that reduced agent working time by over 40%., Orchestrated data-driven initiatives to boost feature adoption and communication, building comprehensive reporting frameworks in Looker to project a 15% increase in feature utilization and launching a high-impact corporate newsletter that grew to over 210 monthly recipients.
Metropolitana
Revamped the corporate website by integrating user-friendly features for both B2B and B2C audiences, including car reservations, direct travel insurance purchases, and personalized travel planning tools., Developed and executed interactive marketing campaigns across three media platforms (Social Media, digital interfaces, and Point of Sale systems) resulting in a 50% increase in audience engagement and a 15% boost in conversion rates over the first twelve months of post-COVID era where travel insurance was necessity., Produced high-impact creative assets for marketing campaigns, including static graphic materials and required video content, ensuring cohesive visual messaging across all digital platforms.
Freelance Product Designer & Web Strategy
Graphic Design
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Demonstrated experience with Google Ads.
Managed the technical roadmap and operations of a Shopify platform, implementing SEO best practices, optimizing site architecture, and overseeing product catalog data management., Led data-driven acquisition strategies by analyzing site metrics and user behavior (Analytics), optimizing digital assets to improve platform performance and conversion.
