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Melissa

Digital Marketing Specialist with 5+ years in e-commerce and brand promotion

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Heredia, Heredia Province, Costa Rica
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Competencies

Digital Marketing StrategyAdvanced

Develops comprehensive digital strategies aligned with business goals, including content planning and campaign execution.

Social Media ManagementAdvanced

Creates, monitors, and optimizes social media campaigns; manages brand presence across platforms such as Facebook, Instagram, and Twitter.

Data Analysis & ReportingIntermediate

Utilizes analytics tools to monitor campaign performance and generate insights for continuous improvement.

Content CreationAdvanced

Produces engaging multimedia content tailored for various digital channels, maintaining brand consistency.

Email MarketingIntermediate

Designs email campaigns and automations to increase customer engagement and retention.

Education

BACHELOR’S AND LICENTIATE DEGREE
Universidad Nacional de Costa Rica (UNA)
Completed Present

Summary

Experienced digital marketing professional with over 5 years of creating impactful campaigns, managing teams, and analyzing data to optimize brand visibility and engagement.

Key Achievements

  • Led a team to develop and execute digital marketing strategies that increased online engagement by 30%.
  • Managed social media campaigns across multiple platforms, growing audience reach significantly.
  • Optimized email marketing workflows, resulting in improved open rates and click-through rates.

Experience

ENGLISH TEACHER

ACADEMIA EUROPEA
JUNE 2024 - NOVEMBER 2024

Delivered English lessons to students of all ages, from children to older adults, following a structured methodology focused on comprehension and meaningful language learning through effective pedagogical strategies., Classroom management, leadership skills, and dynamic group facilitation.

SALES ASSOCIATE

CASIO – CUBITT
MAY 2024 - JUNE 2024

Retail sales, quickly assuming supervisory responsibilities and store management duties in the absence of management., Inventory control, cash handling, and organizational efficiency.

CALL CENTER AGENT

CLIENT SERVICES INC.
JANUARY 2024 - MAY 2024

Experience as a collections agent, managing payments, advising customers, negotiating payment arrangements, and supporting account recovery through outbound and inbound calls., Professional customer service, effective negotiation skills, high-volume call handling, and ability to work under pressure.

CALL CENTER AGENT

SUPPORT SERVICES GROUP
JUNE 2023 - NOVEMBER 2023

Retention agent for a telecommunications service in the southwestern United States., Scheduling technical visits, selling service bundles and promotions, service upgrades, and problem resolution through active listening.

Skills

Digital Marketing StrategySocial Media ManagementData Analysis & ReportingContent CreationEmail Marketing
Published on CazVid - May 17, 2026
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