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Marisol
Gerente de Ventas y Mercadeo
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Competencias
Experiencia demostrada en Liderazgo de equipos.
Experiencia demostrada en Estrategia de marca.
Experiencia demostrada en Marketing digital y redes.
Experiencia demostrada en Meta Ads y Google Ads.
Experiencia demostrada en Presupuesto de mercadeo.
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Gerente de Ventas y Mercadeo buscando nuevas oportunidades
Experiencia
Gerente de Ventas y Mercadeo
Lidero un equipo multidisciplinario de 5 personas (ventas, mercadeo, diseño y redes sociales) en 5 proyectos inmobiliarios, cumpliendo las metas mensuales de ventas establecidas.. Administración del presupuesto completo de mercadeo y de la inversión en pauta digital; supervisión del equipo in-house que gestiona las campañas en Meta Ads y Google Ads, el email marketing y el contenido para redes sociales.. Dirección de la estrategia de marca, comunicación y generación de prospectos de los 5 proyectos, con campañas dirigidas a clientes B2B y B2C.. Organización de eventos y alianzas con la red de corredores inmobiliarios; gestión de múltiples agencias de publicidad y proveedores externos.. Gestión de hasta 15 clientes simultáneos, atendiendo cada cuenta de forma individual.. Reporte de resultados y metas mensuales de ventas a gerencia; reclutamiento y desarrollo del talento del equipo.
Ejecutiva de Cuentas Secos
Administración de cuentas internas y externas en el departamento de Mercadeo.. Desarrollo de estrategias de fidelización y comunicación para clientes de Marca Privada, Secos e Importados, junto con la Jefatura de Marca Corporativa y las Gerencias de Mercadeo y Comercial.. Lanzamiento de nuevos productos de Marca Privada e Importados junto con Compras y la agencia de publicidad, asegurando su visibilidad en punto de venta y canales digitales.. Elaboración de reportes y herramientas de análisis para la toma de decisiones de la Gerencia de Mercadeo y Comercial; gestión de promociones, eventos y material POP.
Promotora Comercial Sr. – Zoomies
Campañas comerciales basadas en datos históricos y tendencias de ventas; gestión del catálogo y contenido web del e-commerce (imágenes, descripciones y textos).. Control de inventarios y ventas; gestión de clientes y compras en CRM y Dynamics 365.
Sales & Marketing Manager
Lead a 5-person multidisciplinary team (sales, marketing, design and social media) across 5 real estate projects, consistently meeting monthly sales targets.. Own the marketing team’s full budget, including digital media investment; oversee digital campaigns, email marketing and social media content.. Manage up to 15 clients at a time across projects, handling each account individually.. Coordinate multiple vendors and advertising agencies to deliver campaigns and materials.. Set, track and report monthly sales goals per project, aligning commercial and creative teams around shared priorities and deadlines.. Manage the real estate broker network, including events and partnerships; lead recruiting and team development.
Account Executive, Dry Goods
Managed internal and external client accounts within the Marketing department.. Partnered with Corporate Brand, Marketing and Commercial leadership to define loyalty and communication strategies for Private Label, Dry Goods and Imported products.. Supported Purchasing, Private Label and Imports teams in new product launches, working with the advertising agency to ensure in-store and digital visibility.. Built reports and analysis tools used by Marketing and Commercial management for decision-making; managed promotions, events and POP materials.. Served as the main point of contact for suppliers executing their marketing plans across physical and digital channels.
Senior Commercial Promoter – Zoomies
Designed and executed commercial campaigns based on historical sales data and trends, in coordination with Marketing.. Maintained catalog data integrity: product intake, records, maintenance and web content (images, descriptions and copy).. Tracked inventory and sales; managed customers and purchasing in CRM and Dynamics 365.. Supervised the implementation of digital materials.
Commercial Manager
Defined and monitored sales targets by channel and SKU, focused on innovation and the existing brand portfolio.. Built, executed and monitored the annual business plan to meet AOP targets.. Presented monthly results to senior management (sales and growth by category, SKU and channel) to evaluate opportunities and gaps.. Led negotiations with key accounts and retail chain executives; ensured market pricing aligned with company strategy.. Identified new sales channels and drove export processes and international sales.. Led new store openings and projects, with regular visits to stores, channels and distributors to secure brand presence.
Trade Marketing Executive
Conceptualized and developed marketing proposals for dry goods, imported products, the Auto en Línea e-commerce site and the mobile app, ensuring a positive customer experience across physical and digital touchpoints.. Advised on, implemented and tracked supplier marketing plans across physical and digital channels, ensuring brand standards and legal compliance of exclusive promotions.. Owned all marketing activity for Auto en Línea and the app; developed online campaigns with the agency and e-commerce team, and managed the annual commercial calendar with the e-commerce and CX teams.. Produced content and visual assets with the agency for both platforms, ensuring adherence to brand guidelines.. Managed category campaigns with the agency and commercial team for imported products; coordinated printing and placement of POP materials.
Sales Executive
Prospected, retained and managed a portfolio of national and international clients; performed upselling, cross-selling and email marketing.. Managed paperwork and bank financing processes.
Sales Executive & Marketing Assistant
Prospected, serviced and retained national and international clients; managed portfolios, upselling and cross-selling.. Served as sales advisor at ExpoCasa housing fairs.. Designed branding for Momentum Lindora, Momentum Pinares and Momentum Escazú; created HTML pieces, one-to-one advertising and mailing.