Kara

Own and manage a short-term rental property serving travelers visiting the Mount Snow and Southern Vermont area.. Manage the property’s Airbnb listing, guest communications, availability, property information, amenities, and overall guest experience.. Maintain a 5-star rating for guest communication, providing responsive, friendly, and informative support before, during, and after stays.. Respond quickly to guest questions, booking inquiries, requests, and issues through Airbnb.. Develop clear pre-arrival, check-in, property, and checkout communications to create a seamless guest experience.. Create detailed local recommendations and guides covering skiing, restaurants, activities, transportation, shopping, and seasonal attractions.. Optimize listing copy, photography strategy, amenities, property descriptions, and local positioning to make the property appealing to prospective guests.. Monitor booking patterns, availability, seasonal demand, and guest feedback to identify opportunities to improve the listing and guest experience.. Coordinate property readiness and operational needs associated with guest stays.. Understand the host side of Airbnb firsthand, including the importance of responsiveness, accuracy, trust, reviews, and protecting the guest experience.

Provide ongoing co-hosting support for an additional Airbnb property, with experience dating back to 2018.. Support listing management, availability, guest inquiries, booking communications, and property information.. Communicate directly with guests throughout the booking and stay lifecycle.. Help ensure guests receive timely answers and clear information regarding the property, arrival, amenities, local area, and their stay.. Assist with listing updates and optimization to keep property information accurate, attractive, and competitive.. Build positive guest relationships through responsive online communication and proactive problem solving.. Balance guest expectations with host/property needs while maintaining a professional and welcoming experience.. Work independently and remotely while maintaining consistent communication with property owners and guests.

Founder & Hospitality Marketing Consultant

Provide marketing services for Airbnbs, short-term rentals, hotels, hospitality businesses, and travel-related clients.. Develop strategies designed to increase property visibility, bookings, awareness, and guest engagement.. Optimize property positioning, descriptions, messaging, websites, digital content, and promotional campaigns.. Create and manage social media, Google Ads, paid media, SEO/SEM, email, content, and digital marketing programs.. Help hospitality clients identify what differentiates their property and translate those features into compelling guest-facing messaging.. Develop seasonal campaigns and content around destinations, experiences, events, and travel demand.. Create guest-focused content highlighting amenities, nearby attractions, restaurants, activities, and experiences.. Use marketing performance data and customer behavior to continuously improve campaigns and messaging.. Manage client relationships independently while balancing multiple properties, projects, campaigns, and deadlines.

Product Marketing Manager

Manage multiple projects, stakeholders, timelines, and communications in a highly remote environment.. Develop clear customer-facing communications that translate complex information into easy-to-understand messaging.. Use customer insights and performance data to optimize experiences and communications.. Work independently while collaborating with geographically distributed teams.

Senior Manager, Product Marketing

Managed customer communications, digital content, campaigns, websites, events, and customer-facing programs.. Developed messaging designed to improve customer understanding and engagement.. Managed multiple high-priority projects simultaneously while maintaining strong attention to detail.. Worked cross-functionally to identify and resolve customer experience issues.

Senior Product Marketing Manager

Developed digital customer communications and engagement strategies.. Managed projects involving multiple stakeholders, deadlines, and customer touchpoints.. Used customer and market insights to improve messaging and engagement.

Senior Product Marketing Manager

Managed digital campaigns, customer communications, webinars, and engagement programs.. Coordinated multiple projects and stakeholder relationships in a remote environment.. Created clear customer-facing content and educational materials.

Senior Solutions Marketing Manager

Led customer marketing, communications, events, and engagement initiatives.. Helped develop customer conference and advisory programs focused on creating high-quality experiences.. Managed complex programs involving customers, partners, vendors, and internal teams.

Marketing & Campaign Management

Managed hundreds of digital customer engagement campaigns.. Used CRM, segmentation, digital advertising, email, and content to improve customer engagement.. Managed high volumes of simultaneous projects while maintaining accuracy and responsiveness.