Juan - Especialista en IA E Innovación Marketing Growth

Demonstrated experience with AI conversational agents.

Demonstrated experience with Automation (n8n, Make).

Demonstrated experience with Marketing intelligence platform development.

Demonstrated experience with Google Ads.

Demonstrated experience with Meta Marketing API.

I design and operate the company's AI and automation ecosystem (3 business units, 5 locations), closing the full acquisition loop over a monthly ad spend of $30M COP.. Optimized the AI conversational agents (n8n) that handle customer service and appointment booking: built a follow-up engine for unresponsive leads with automated remarketing and redesigned the prompts for a more natural conversation.. Optimized digital ad spend by connecting the Meta Marketing API with Claude to assess real lead quality per campaign and reallocate budget by objective, working alongside the media buyer.. Built a marketing intelligence platform (Next.js, TypeScript, Prisma, PostgreSQL) that cross-references the Meta Marketing API, Chatwoot, GoHighLevel and accounting data: lead-to-ad attribution, real ROI per channel, renamed-campaign detection, wasted-spend flagging and balance alerts via email and WhatsApp.. Embedded an analytics agent built on the Claude API into that platform, with tool use (7+ tools), prompt caching, streaming, rate limiting and anti-hallucination guardrails: the agent is forbidden from returning any figure that does not come from a tool call in the conversation.. Launched 2 conversion-focused landing pages (funnel methodology) with end-to-end tracking from Google Ads to landing page to CRM, capturing lead ID and per-campaign attribution.. Automated the analysis of WhatsApp bulk messaging campaigns (daily lists of 3,000 to 8,000 contacts): template design, database segmentation by customer value and automatic PDF report delivery to clean and prioritize the contact database.. Deployed WhatsApp customer service bots (n8n) for two brands, with clinical safety validations (proactive contraindication screening before booking) and a lead follow-up engine in PostgreSQL: 3 progressive touchpoints with time windows, state control and sending limits.. Built a multi-account Instagram comment auto-reply system using the official Meta API (Node.js, Express, Render): webhooks with HMAC signature verification, deduplication, randomized delays, per-account rate limiting and private reply via DM.. Led a 4-person marketing team (media buyer, 2 community managers and an audiovisual specialist), aligning paid media, content and AI agents under a single commercial objective.. Designed and delivered internal AI tool training for the marketing team, prioritizing the processes with the highest time-saving potential.. Implemented a company knowledge base in Obsidian connected to Claude, centralizing operational and commercial information to support decision-making.