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Juan
Country Manager
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Competencies
Demonstrated experience with P&L Management.
Demonstrated experience with Strategic Planning.
Demonstrated experience with International Business Development.
Demonstrated experience with Transportation Cost Management.
Demonstrated experience with Key Account Management.
Education
Languages
Summary
Country Manager open to new opportunities
Experience
Sales Director and Country Manager
Spearheaded the full operational and commercial setup for the Mexico & LATAM subsidiary from scratch.. Drove a 124% year-over-year revenue increase, driving new sales of several million dollars within the first 18 months by penetrating high-barrier segments (Mining, Oil & Gas, Ports).. Successfully captured significant market share from established local competitors, creating a market impact strong enough to trigger a defensive antidumping investigation by local manufacturers.. Orchestrated the go-to-market strategy for Colombia and Panama, establishing a network of Master Distributors and securing +500 tons of specialized product orders in previously untapped markets.. Mitigated the impact of aggressive tariff hikes (0% to 35%) by re-engineering the logistics and pricing strategy.
Corporate Commercial Director
Led commercial transformation and national expansion strategy for a multi-channel auto parts manufacturer and distributor operating across Mexico, USA, and LATAM.. Directed a 40+ person commercial and operations team, implementing governance models and KPI-driven performance management.. Scaled customer operations supporting 1,000+ active clients and 10,000+ SKUs across multi-channel distribution.. Designed and executed expansion strategy, opening 32 new distribution centers nationwide.. Implemented CRM systems, AI-driven analytics, and data-based pricing and portfolio optimization.
Business Unit Manager & Commercial Director
Led full P&L responsibility and operations for the Fuel trading Company, the Real Estate Business Unit, and the Franchise Division.. Generated over $25M MXN in profit by optimizing logistics, finance, sales, and negotiating payment-guaranteed contracts with open credit clients.. Tripled real estate business sales by revamping marketing, pricing strategy, and contract terms.. Led the strategic restructuring of the fuel trading company’s supply chain and distribution network.
Senior Sales & Marketing Consultant
Identified and qualified new potential buyers, conducting pricing benchmarking across local and international competitors.. Gathered and analyzed data on market size, competitive landscape, trends, and pricing strategies to support commercial decisions.. Advised executive leadership on restructuring the commercial organization to improve sales effectiveness.
Sales Sub Director México & LATAM
Achieved double-digit growth for four consecutive years by implementing innovative commercial strategies.. Developed and expanded the mining channel in Mexico, covering both surface and underground mining operations.. Led expansion into Colombia, Panama, Costa Rica, and the Dominican Republic, boosting export revenues by 30%.. Increased sales by 20%, acquiring key clients such as Schlumberger, Halliburton, Pemex, China Oilfield.
Regional sales manager
Held roles in Marketing, New Business, Resale, and Exports, before assuming the position of Sales General Manager for Mexico and the U.S.. Conducted market research by product line, adjusted pricing, and defined new commercial strategies.