Experienced in sales, marketing, data analysis, and business development across diverse sectors, focused on achieving measurable results and improving operational efficiency.
Utilized SEO and content strategies to enhance online presence and engagement in various roles.
Conducted B2B and B2C sales negotiations, developing promotional strategies and managing customer relationships.
Analyzed sales and market data using Excel to optimize strategies and improve operational efficiency.
Engaged in assertive communication with teams, partners, and clients to facilitate collaboration and project success.
Andimallas y Andimetales
Negotiation of strategic agreements with retail stores, achieving a 15% increase in sales during the period., Development and implementation of promotional and discount strategies, optimizing inventory turnover and reducing obsolete stock by 20%., Conducted national market research and competitive benchmarking that drove the development of new products and improved customer loyalty., Invoicing supervision and database management, improving the accuracy of sales reports by 30%.
WWF COLOMBIA
Structuring of the business model for the Panda Market store, achieving a 25% increase in the efficiency of the revenue structure and a 10% reduction in operating costs., Funds strategy with collaborators through internal communication campaigns that increased donations by 20% in its initial phase., Design of the Digital Marketing strategy by redesigning the e-commerce and optimizing SEO positioning, which increased site traffic by 40% and improved the conversion rate of visitors to buyers by 10%., Market research to identify and launch new products, aligning them better with the needs of the target segment., Expanded partnerships for event participation, resulting in a 20% increase in Panda Market visibility.
Importadora Trackbolt
Customer loyalty and expansion through a retention strategy that seeks to reactivate 35% of inactive customers and capture 20% of new customers in six months, increasing recurring sales., Inventory optimization through the management of sales reports that revealed products with low turnover, achieving a 15% reduction in obsolete inventory and improving the profitability of key lines., Digital Marketing Strategy that seeks to increase brand reach by 25% and increased potential customer inquiries by 30%., Standardization of Processes and KPI'S allowing for a 20% improvement in operational efficiency and providing greater clarity in the performance of each team., Structuring of alliances with suppliers and distributors, allowing the company to gain a 5% share of the national market.
Business Administration
Diploma in Sales and Commercial Management
Communication strategy for Social Networks
Email Marketing
Course Positioning the basis of success in the marketing strategy
Attracting customers and interacting with them through digital marketing
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Collaborated across departments and with external partners to implement projects and achieve shared goals.
Claro Colombia
Structuring of a Customer Experience Lab based on Design Thinking, improving customer experience by 25%., Training in Design Thinking to allies for the development of solutions to increase customer satisfaction, reduce costs and reduce response times., Participation in the creation of the Generation XXI Wellness Plan, adapting the macro model of the organization to a model only for interns, which improved their satisfaction by 20%., Development of the People Analytics Project that allowed the cleaning of 100% of allied data and the creation of 95% of reports., Mentoring in Digital Marketing focused on SEO positioning., Facilitator and key advisor in the creation of innovation events through the alliance between Universidad de La Sabana and Claro Colombia.
Inversiones Dyferquimicos
Sales Remittance Audit improving the accuracy in the registration, reducing errors by 15%., Coordination of dispatches with 98% compliance with deadlines., Customer relations through a specialized customer service plan, increasing customer satisfaction and retention by 20%., Personnel Management, defining roles by areas that allowed us to increase productivity by area., Control of production and factory dispatches, reducing costs by 10% and meeting 98% of orders.
GLT Logistics
Generated new business relationships through prospecting, contacting leads and reactivating clients and increasing the portfolio assigned to me by 15%., Developed specific content to capture leads, which increased the customer base by 15%., Performed market research to identify opportunities in different types of customers, driving strategic growth., Developed a benchmark to identify competitive advantages of other companies.
Strategic Marketing
Scrum Fundamentals Certified
